Questions about how to hold a bazaar are more intense during the pandemic. Some tips will clear the mind of anyone who wants to invest in this sales method.
Many people have been asking themselves “how to hold a bazaar?” The needs that arose during this moment of social isolation – and even before that – are many. However, we have to be creative to not let the ball fall. For this, digital platforms have helped us a lot.
Think! Shopping is already good, now shopping without leaving home is even better. Customer comfort is your greatest ally when starting your business. So don’t despair, because we will understand how to start your bazaar.
How to begin?
At first, this is the initial doubt that arises in the mind. It’s so much step by step that we don’t know where to start to get the ball rolling. Therefore, we have put together a list of tips to follow and not get lost.
Organize your closet
At first, the ideal is to start with organizing your closet and even your family’s objects. It is from there that we will open a panorama of the things that can be sold. This applies to both the online bazaar and the physical bazaar.
Have you ever imagined making extra income with things you no longer use? Therefore, have a clinical look at this moment and try to practice detachment. Sometimes we pile up a lot of unnecessary clutter in the closet and these are, ultimately, the objects that will start your dream.
Another important tip is not to save pieces that are very damaged. The minimum level of good condition must be preserved for customer satisfaction. If you don’t find the ideal quantity to launch your bazaar, don’t despair. There is always someone who could end up donating one piece or another.
Sanitization and repair
After identifying each of the pieces, be they shoes, clothes, accessories, among others, move on to the cleaning phase. Very carefully, wash all items without leaving traces of dirt. However, do not abuse chemicals, as there is a risk of damaging the material.
However, those already damaged need to undergo an assessment, for example, by a seamstress, to see if repairs can still be made. If so, be sure to do so, as the customer would certainly not like, above all, receiving the merchandise in poor condition.
Price table
At this stage, it’s a good idea to have a label maker on hand, because that way you won’t lose the information. Remember, therefore, not to give too high prices, the pieces are already used and people are looking for an affordable product at a bazaar.
The tip above prevails, unless the item is new, or pre-owned, that is, with little use. In this case, give a fair value, as for pieces that also do not fit this standard.
Give a face to the space, or setting
Innovate in the decoration of the space where the products will be sold. There are many interesting and affordable ways to invest in personalizing your bazaar. This tip is valid for anyone who intends to make sales in a physical location.
For the online bazaar, decoration is still important, but with reservations. You don’t need a large arsenal, just think about what the setting will be like where you will take images of your product. The more organized and well thought out, the more it will attract the attention of customers.
Disclosure
As the saying goes “advertising is the soul of the business” the same goes for the bazaar. People need to reach you, so use and abuse the platforms that are in your hands. Social networks are there as a bridge to establish a relationship with your target audience.
Work on your logo, because this will be the visual brand for people to see you and remember your store. We are, above all, in a highly visual society, but never forget “less is more”.
Treat your customers well
In principle, the way you treat your customer is what generates a form of spontaneous disclosure. If the person likes your service and your product, you can be sure that they will come back and recommend it to other people. This is how, therefore, the formation of a loyal public is promoted.
Bazar online
If you still have questions about how to run an online bazaar, don’t worry. The tips above are also valid, above all, for this more segmented way of undertaking. The difference is the relationship is based on the image published and how you will make your deliveries.
In view of the new challenges, follow the instructions:
Build strategies
Today we have many free ways to create an online store. This sales method is very effective, because it reaches audiences that go beyond the fixed location. Instagram, for example, is a great way to structure your business.
However, another way is using the wix.com platform. Wix is a way to create websites easily and for free, but with sophistication.
Image quality
As we are talking about an online platform for the store, the image is, above all, your greatest ally in the process. Don’t forget to invest in the quality of your product’s advertising image. Use better cameras or editing apps to improve your photos.
A good application for doing this type of quality promotion is “mojo”. There are pre-made templates for attaching images and producing short promotional videos. Use your creativity when photographing, angles, colors, backgrounds are very important in this part.
Professional account
At first, try to invest not in “profiles”, but in “pages” on social networks. The pages have a greater reach and are more professional. Finally, there are many tools that allow you to publicize your account and promote promotions, events, among other high-impact tools.
Move your page
Don’t forget to make a post, or invite new followers to your professional page. If you stop producing activities on your account, less audience reached is counted. With a website or social network stopped, there is no visibility in Google searches.
Delivery mode
Finally, delivery is an important fact in the virtual bazaar, make it clear how it is done so that the customer is not surprised. You can use, for example, the post office, or offer delivery to the consumer’s home, or even arrange a meeting point.
Therefore, be sure to stay informed about the postal service, as it is a public body subject to strikes. Always have a plan B in mind.
Furthermore, if you still have doubts about how to organize a bazaar, don’t deprive yourself of asking, or look for free and cheap courses to understand better.
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Sources: Racon Consórcios, Seleções, Chega de Bagunça, WikiHow, Faz Fácil
Image sources: Shopping Guide, Casa Practice Qualitá, Bruna Alves, Pinterest Brisa Rocha, O Melhor do Marketing, DreamStime, Veja Rio, Jus Brasil, Digital Lage, SkyHub, Instituto Canção Nova, Jornal Daqui
