Moschino: história da grife sinônimo de autenticidade

history of the brand synonymous with authenticity


Moschino is known for combining humor and haute couture, which makes it one of the most daring and influential brands in the fashion universe.

In Moschino is an Italian fashion brand founded in 1983 by Franco Moschino. With an irreverent and innovative style, the brand stands out for its collections full of colors, prints and unusual details, breaking paradigms and challenging the rules of traditional fashion. Pretty interesting, right?

In fact, the brand is famous for its clothes, accessories and perfumes, which stand out for their difference with exclusive prints printed on velvet and other original materialssuits with perfect cuts and impeccable structures, as well as unique applications that make their collections unmistakable and inimitable.

So, let’s find out a little more about this brand? Good reading!

How did the Moschino brand come about?

Moschino brand appeared in 1983, by the Italian designer Franco Moschino. In its first phase, the brand launched its first women’s collection, marked by exuberant colors, exaggeration and eccentricity. Then, in 1985, the first men’s collection was launched, and in 1986, the first women’s jeans collection. In fact, it is worth remembering that the brand also expanded its product line to include perfumes, shoes, accessories and bags.

Moschino: history of the brand synonymous with authenticity
Foto: No Fake

Before founding Moschino, the Italian designer studied drawing at the Academy of Fine Arts and began his career in the 1970s, working for Gianni Versace and other fashion brands. His passion for theater attracted the style of Moschinowhich quickly established itself as one of the most daring and innovative names on the international fashion scene.

After Franco Moschino’s death in 1994, the brand was managed by Rossella Jardini and, later, by Jeremy Scott, who maintained personality and style yes brand

What are the characteristics and identity of Moschino?

Moschino clothes are remembered for making a mix between classic and modern elements, with references to pop culture and fashion satire. The brand is recognized for its t-shirts with ironic prints, dresses with ruffles and bows, and accessories with exclusive details.

Ultimately, Moschino’s identity is marked by humor and the celebration of individualityencouraging its customers to express themselves in a unique and relaxed way.

What are Moschino’s best-known products?

Among the best known products and iconic features of the brand are:

1- Perfume Moschino Cheap & Chic

Moschino: history of the brand synonymous with authenticity
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This perfume is on Moschino’s list of most popular products. It was launched in 1995, and draws attention for its combination of fruity and floral aromaswhich conveys an air of freshness and conveys femininity.

2- Moschino Love sunglasses

Moschino: history of the brand synonymous with authenticity
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If you have a very stylish vibe, these glasses will definitely catch your attention. With a modern design, the brand’s focus is to explore the product with colorful detailsbut without leaving aside the sophisticated air.

3- Moschino Teddy Bear bag

Moschino: history of the brand synonymous with authenticity
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One of the the brand’s most famous and iconic productsthis bag was launched in 1988. It has a stuffed animal shape, and is an object of desire for Moschino lovers.

4- Camiseta Moschino Couture

Moschino: history of the brand synonymous with authenticity
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This t-shirt is another product that was very successful and captured the attention of fashionistas. They bet on a minimalist design with a touch of elegance. This made the t-shirt a fashion classic.

Controversies involving Moschino

Moschino became known for its irreverent and humorous style. However, the brand has also caused some controversy over the years.

One of the main controversies involves designer Jeremy Scott, who left the creative direction of Moschino in 2014. In 2016, the brand launched a collection inspired by medicine, which was criticized for romanticizing prescription drug abuse. The collection had to be removed from stores after criticism.

Finally, another Controversy involved accusations of plagiarism. In 2015, graffiti artist Joseph Tierney, known as “Rime”, sued Moschino and Jeremy Scott, alleging that the brand had plagiarized illustrations he made in 2012. As a result, the lawsuit alleged that Moschino had used the illustrations in pieces from the collection winter 2016 without permission or credit to the artist.

So, what did you think of knowing a little more about this brand? Tell us! Enjoy and read too: Gucci: history of this great luxury brand

Source: No Fake, Live Luxury