A study by the IMO Insights Institute points to Arthur Aguiar as the BBB 22 champion, with high levels of public acceptance.
With the arrival of the final stretch of BBB 22, many already know that the program already has an obvious favorite for the award: brother Arthur. In fact, a study points to Arthur Aguiar as the champion of BBB 22. Developed by the IMO Insights Institute, the evaluation indicates that the actor should be the winner of the edition. In this sense, 61% of people who watch the reality show believe that he should win. Likewise, he already has 70% of fans, which places him as the leader in preference.
According to the numbers, the heartthrob must have a comeback, different from when he entered the reality show. At the time, he was hated by about 48% of the public. Likewise, 20% believed he shouldn’t even be there.
Carol Bonometti, partner and Data Connector at IMO, explains: “At the beginning of the program, many pointed out Arthur as ‘cancelled’. Furthermore, they said that his image could be even more damaged by participating in the BBB. However, Arthur pointed out several times that his participation was an opportunity to show another image to the public and his ability to gain the public’s empathy was fundamental”.
Study names Arthur Aguiar as BBB 22 champion
Furthermore, the executive provides more details about the success of the heartthrob’s career, in an interview written by Contigo. “The public’s affection and admiration for Arthur do not come from attributes that usually bring popularity, such as charisma, example of personal life and joy. Over the weeks, as the public’s negative perception waned, Arthur gained the spectators’ trust by being strategic and consistent in his attitudes in the game.”
If you liked this article, take the opportunity to check out Jade Picon talks about Arthur’s lack of hugs when leaving BBB
