Prada is one of the most acclaimed luxury stores in Europe and the world. Its products are unique pieces made exclusively by hand.
Each brand has a story, and Prada has built its own with great excellence and quality. It’s no surprise that the store has become a reference around the world and is in the best rankings in the fashion sector. Sophistication and luxury are synonymous with the company that covers all women with style and personality in light and fine products.
For those who don’t know Prada and would like to try some of their products, know that you are purchasing goods with over 100 years of experience. It’s impossible to be more consolidated than that! And the most important thing is how much the women on the network were empowered through fashion.
Prada origin story
It all started back in 1913 when Prada began to exist among us. Its founder Mario Prada had the brilliant idea of getting together with his own brother and creating the first store at the time. The launch was done with great glamor and the establishment received visits from almost all the nobles in the region.
Galleria Vittorio Emanuele II was the address of the glossy store. Its products were always made with total quality and that is exactly why the brand proliferated throughout the world. Another point of reference was its production materials, which were considered extremely rare and unique on the market.
The exclusivity and personalization of the pieces made the chain the best known among the richest and most powerful classes. One of his specialties were suitcases and bags made from sea lion leather coming directly from England. Products like this at that time could only be found at Prada and nowhere else.
Furthermore, each piece received an exclusive design and manufacturing, that is, everything was made uniquely and by hand. This certainly drove the public crazy, because who doesn’t like to be unique and valued?
Change of management
Even at the beginning of the administration, those who first managed it were the Prada brothers. However, this reality took a new shape in 1978. Mario Prada handed over the management of the company to his beloved granddaughter Miuccia Prada. He realized that the store under his coordination was losing customers and income.
Given this, he decided to transfer the network to the care of the woman who would change the course of the brand’s history. The first manifestation of her personality in the pieces was modernization. A lot of work involved this down period in the company, but little by little Miuccia brought life back to Prada and it stabilized from the 80s onwards.
Via della Spiga
At first, the greatest achievement of the Prada brand came with the store in Via della Spiga, joining high society again! This street is one of the most coveted in the world, as it only houses high quality and glamorous products and content. The environment was fundamental for the fusion of tradition and modernity in a single space.
Not only did the handcrafted pieces catch the eye of the parish, the aesthetics of the place also had its own peculiarity. The cleanliness of the facade, the information well arranged and not at all polluted brought a feeling of warmth and sophistication. For a brand that had already been adopted by the Italian royal family, this was just a well-deserved return to the throne.
Modernity at Prada – 1980s
Certainly Prada’s ideals did not come in vain. One of the most ingenious creations was, above all, the creation of the Prada bag. Its simple and basic designer came to break with the fussy pattern of the past and show that less is more and with that all women would be receiving the touch of elegance needed in the look of the day.
Made, above all, from leather, these bags became so popular that they became pure luxury in the wardrobes and hands of almost all consumers. The launch was indeed a success and to this day the symbol of having a Prada bag is equivalent to power in its pure and sovereign essence.
Critical reception
1986 was “The Year” of the brand’s rise. With the reviews up there speaking highly of the company and its creations, Prada finally went international. Several cities finally received one of the branches with the products so coveted by the luxury population.
New York, Paris, Madrid, London, Tokyo were the first lucky ones during the brand’s proliferation process. Eventually each urban center began to come across a store and thus become aware of the products made to serve the royal family.
In 1988, to close with a flourish and forever capture the hearts of the media and customers, the owner of Prada, Miuccia, brought a super innovative collection to the catwalks and completely stopped the world of fashion. The models wore true masterpieces that aimed to exalt the intellectual woman ready to conquer the world.
Prada and the woman
The Prada brand is not just style and empty symbolism. If you take a look back at the company’s founding, you can see a real female rise. The exploration of the woman’s body came to an end with the exhibitions and the intellect became the center of attention for a true woman.
Furthermore, before Miuccia arrived in management, years before we had another important woman in management. Luisa Prada had to take over the company, as the bag designer had passed away. Therefore, the result was 20 years of her presence at the front of the store, above all maintaining the excellence of her products.
Prada luxury products
The idea has always been to create bags and suitcases with unique qualities in the region. But, over time, several other accessories found their way onto store shelves and are currently on the feet, bodies, heads and hands of many luxury customers.
Prada bag
There are currently around 4 lines of successful handbags on the market. The first of all was the creation of the Prada Saffiano Bag, where its main characteristic is the diagonal designs and texture made completely by hand and on very special sewing machines.
Subsequently, the most innovative launch was the bag made from nylon material. They were well received in the market due to their design and because they are easily cleaned by women. The most interesting thing is that the raw material was the same as that used in army tents. In other words, yet another proof of resistance and durability.
Prada glasses
Soon after many years of launching the store, in the 2000s, the first line of accessories, in addition to what existed in the store, began to be manufactured and launched. The sunglasses were another successful offering for the company. Frames with the Prada brand caught women’s faces and brought another combination option to the look.
Prada shoes
Finally, we arrived at the part that attracts the eyes of almost all consumers in the world. A chic and elegant shoe says a lot about a woman and Prada knew how to take advantage of this idea. The positive impact on society was such that the item became the face of the brand and has since been highly sought after by different types of customers.
The launch of the complete line made by Miuccia took place in 1979 and continued production. Today, several lines add up to the company’s history and continue to be well received. Just take a look at the products and the peculiarities of each shoe to see and understand why Prada came to the market and how it has maintained itself.
Clothes
As we highlighted previously, clothes are the split, the break and the rise of women in administration. In 1988, Miuccia came to save the store’s reputation and bring more daring clothing styles focused on the elegant and futuristic woman. Modernity knocked hard on the company’s door and the owner opened it and gained the spotlight in the fashion world.
Perfumes
Finally, perfumes were also products that settled on the shelves of brands to stay. For those who venture into one of the Prada stores, know that it is possible to leave there ready for any occasion, without having to travel to find unique and personalized products.
Finally, read more about brands and fashionable women in Costanza Pascolato – Who they are, history and importance for fashion
Sources: Etiqueta Única, Etiqueta Única 2, Farfetch, Academia do Importador,
Image sources: Glamurama, Tatler, Etiqueta Única, Pajaris, Cansei e Vendi, Etiqueta Única 2, G1, B9, Pinterest, Metrópolis, Folha de São Paulo, Sephora, Dudu Gontijo
