Lacoste is a French brand known for its crocodile logo and its classic polo shirt. Click and learn more about her!
Lacoste is a French brand, founded in 1933 by tennis player René Lacoste and businessman André Gillier. Known worldwide for its crocodile logo, this brand emerged with the creation of the first polo shirt, designed by René to be a more comfortable and elegant alternative to traditional tennis clothing.
Over the decades, Lacoste has expanded its portfolio to include other products such as shoes and accessories. All of this, while maintaining the sporting spirit, identity and elegance that have defined it since the beginning, which has made this brand a symbol of sophistication and quality.
So, let’s find out a little more about her? Good reading!
How did Lacoste come about?
The Lacoste brand was founded in 1933 by French tennis player René Lacoste and businessman André Gillier. René Lacoste, who was already a renowned tennis player and known by the nickname Le Crocodile due to his tenacity on the courts, had the idea of creating a more comfortable shirt for playing tennis.
In light of this, he designed a short-sleeved shirt made from piqué cotton, which offered more comfort and lightness than traditional long-sleeved shirts. André Gillier, owner of the largest knitwear factory in France at the time, teamed up with Lacoste to produce the shirt on a large scale. And that was how the iconic Lacoste polo shirt was born, characterized by the crocodile logo embroidered on the chest.
Finally, as expected, the brand quickly gained popularity not just among tennis players, but also as a casual fashion piece.
Brand expansion
The expansion of this beloved brand began to occur in the 1950s, when the company began producing clothing and accessories that were not limited to tennis equipment. The expansion happened gradually, with the opening of stores in Paris and other French cities, followed by international expansion in the 1960s.
In view of this, René took its brand to countries like ItalySpain and Germany, and later expanded in other countries in Europe, Latin America and Asia.
Finally, in the 1980s, Lacoste began expanding its product line to include casual clothing such as shirts, pants and blouses. This helped increase the brand’s international recognition and attract a wider audience.
What are the characteristics and identity of Lacoste?
Lacoste is known for its polos with the crocodile symbol embroidered on it. They are made from piqué cotton, a light and fun fabric that became the brand’s signature. In addition to polos, Lacoste also produces a wide variety of clothing, accessories and footwear, always maintaining an elegant and sporty style.
In this way, Lacoste’s identity is closely linked to the lifestyle of its founder, René Lacoste, who was an elite tennis player. The brand conveys an image of fashion, sophistication and an active lifestyle.
Therefore, she is associated with sports such as tennis and golf, and its crocodile symbol is recognized worldwide as a fashion and lifestyle icon.
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