Every year, paint brands carry out a market and trend study to define which color will reflect the feelings and tastes of customers for the following year. Therefore, with around three months to go until the year changes, brands are already launching the colors for 2023.
Although the study is developed by renowned and, in most cases, international teams, none of them have a similar color.
Therefore, if you are already thinking about a renovation or want to ensure maximum modernity in your decor, bet on these tones that will be trending for next year!
Color of the year 2023: Suvinil
After a study developed that seeks to represent the sensations and feelings after the pandemic, Suvinil launched Calcita Alaranjada.
The chosen coloring brings back an earthy orange and is inspired by the mineral of the same name. The brand’s objective is to offer energy of innovation and comfort to environments through safety and optimism.
To reach this conclusion, Suvinil used chromatic intelligence to stimulate the senses and sensations. As a result, the trend color for 2023 references the soils dug by our ancestors. At the same time, there is a revival of the futuristic effervescence of the 70s.
The color Orange Calcite seeks to maximize people’s potential, helping to combat depression and eliminate it through balancing emotions.
Composition of Orange Calcite
Suvinil’s color of the year 2023 has 100% mineral pigmentation. Therefore, it is part of a limited edition of the brand. Furthermore, the composition of the paint is a combination of clays and does not contain synthetic pigments.
Core pallets
In addition to the color of the year, Suvinil also launched the O Poder das Cores collection, which has five themes that illustrate the collection inspired by society’s current feelings.
- The Exhausted: thought about the exhaustion of the body and mind in the midst of a fast-paced world with excessive information. The palette offers light and light tones, without too much saturation in order to stimulate mental rest;
- The Optimist: inspired by people’s optimism about global changes. This palette has happy colors inspired by nature to create invigorating environments. Furthermore, the palette allows for chromatic contrasts that alternate between luminosity and intensity;
- The Excited: based on the radical happiness of generation z. The palette has vibrant and light tones that guarantee the perfect dose of dopamine in spaces;
- To Connected: Inspired by a technological world, the palette offers pastel tones with light, desaturated colors that seek to slow down everyday life and offer a feeling of organization.
- Cybernetics: based on the metaverse, this palette brings together citrus green, metallic silver, lilac and earthy orange.
Color of the year 2023: Coral
Coral’s choice for next year was Winter Silence. The color was based on the connection between humans and nature in order to guarantee emotional comfort and well-being.
The tone is a light, earthy green that offers fullness, calm and the magic of transformations.
“We see a shift from more vibrant tones to a greater search for neutral and natural colors. This year, our colors carefully reflect the tones we find in nature: from gray, present in mushrooms, to browns, woods and floral pinks”, explains Juliana Zaponi, communication and colors manager at AkzoNobel Latin America.
Core pallets
In addition to the color of the year 2023, the brand also revealed four palettes that make up 37 colors. The objective is to create functional combinations that reference modern living behavior.
- Focus on Mental Health: focuses on nourishing the mind and soul with colors that relax, calm and comfort. Therefore, it is made up of browns, greens and lilacs from forests, gardens and forests;
- Collective Thought: aims to celebrate diversity in a harmonious way. Pink and ocher guide the palette that is made up of soft tones of a field of flowers;
- Bioinspiration: based on the designers offered by nature, this palette is made up of raw colors with shades of straw, woody browns, ocher and mushroom;
- Lifecycles: here you find serene tones that reflect different rhythms such as the movement of waves. In this way, the palette is made up of subtle beach tones, such as the blue of the sea and neutral, warm colors of sand, shells and pebbles.
Color of the year 2023: Tintas Renner by PPG
Then, Tintas Renner by PPG announced Vining Ivy as the trend for 2023. The color is a blue-green that guarantees modernity to the decoration.
Like Suvinil, the brand also analyzed consumer behavior after two years of the pandemic. However, the result obtained was a society that underwent adaptations and sought serenity.
As a result, Tintas Renner by PPG’s 2023 color of the year converges on the boldness of blue and the elegance of green in a creation that references deep waters and results in an elegant and super modern tone.
Color of the year 2023: Pantone
Finally, Viva Magenta is the tone chosen by Pantone 2023! The choice has a shade from the red family and brings an aspect of nature that represents energy and vigor.
Furthermore, the color is also a sign of strength, which brings back a fearless and courageous feeling that pulsates and celebrates life in an optimistic and joyful way.
Alane Dias, Davi Brito and Giovanna Lima are in the 18th Paredão! On Sunday, another one of them says goodbye to the house; Which brother do you think will leave the program? Participate in the vote in the Fashion Bubbles poll and check partial results in real time!
