At the time of Black Friday It is very important to be careful not to fall for scams that are called Black Fraude.
Any type of ‘trick’ that takes advantage of the consumer and does not offer true discounts can be interpreted as a scam that uses the Black Friday discount campaign as a facade.
It’s been a few years since the tradition of November sales, started in the United States, arrived in Brazil.
However, consumers don’t just have reasons to celebrate, as some companies act illegally by increasing the price of some products weeks before the discount day to make it appear that they are reducing prices when in fact they haven’t reduced a single cent among other scams.
Check out 12 tips to avoid falling for Black Fraud and take advantage of real discounts!
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12 tips to avoid the Black Fraud trap
1 – Know what you want to buy
Unfortunately, you cannot trust store advertisements and to be sure that you are really paying less, it is essential to define and research the products you are going to buy in advance.
By having an idea of what you intend to buy, you can check the price of these items weeks before Black Friday and thus recognize the real discounts.
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2 – Prefer to pay with your credit card
Does it seem strange to read a tip for paying with a credit card?
So, know that if something goes wrong with your purchase and you discover that you were deceived by Black Fraude, you can count on your bank’s structure to cancel the order.
Many online stores offer discounts for paying in cash via bank slip, however, this option reduces the possibilities of returns and refunds in practice.
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3 – Pay attention to the small print
Although it cannot exactly be seen as a Black Fraud, some stores take advantage of the sale season to change their exchange and return policies.
Before completing the purchase, it is essential that the consumer carefully reads all the conditions to know how payment will be made and whether they will be able to exchange the item if necessary.
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4 – Choose the store carefully
Whether it is a physical store or a virtual store, it is essential that consumers do research on sites like Reclame Aqui before purchasing.
Check the evaluation and comments available on the web regarding the store in which you intend to make your investment.
Ask your friends and acquaintances for recommendations too.
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5 – Be careful with very generic promotions
Many stores, both physical and online, use generic promotions such as ‘Up to 70% off’ to attract consumers who end up finding only one or two items with a real discount.
The tip is to avoid this type of store, but if you enter and feel aggrieved, be aware that indications such as ‘70% off’ on the window without itemization can be interpreted as a promotion that applies to all products within the store. .
Demand your rights to help put an end to the antics of Black Fraud!
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6 – Avoid links sent by email
Knowing the potential of Black Friday to attract internet users, many hackers create fake marketing emails as if they were from online stores.
Avoid clicking on links sent by email, if you like something, look for the store’s website using a search engine, avoiding clicking on a link that could be malicious.
Make sure the link extension corresponds to the online store where you want to make your purchases.
If in doubt, delete the email.
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7 – Be careful with payments by bank deposit
When arriving at a website where the only payment method is bank deposit, it is essential that the consumer pays attention.
If you really want to make the purchase, it is important to check in whose name the deposit account is held.
If the owner’s name has no connection with the store, it is best not to do the business.
Remember to take screenshots of the website screen for this type of purchase, save emails and proof of deposit if necessary.
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8 – Register in advance at the store
Do you already have an idea of what you want to buy and in which store?
To avoid losing your dream purchase in a matter of minutes (yes, this happens in many Brazilian online stores!), register in advance.
By already having a login and password, it will be much faster to access the website when Black Friday starts and place your products in your cart.
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9 – Check if the store really exists
There are so many stores that appear during Black Friday with fabulous discounts that some consumers may end up falling for the trick of ghost stores, stores that don’t really exist.
Even if the promotion in question is irresistible, it is important that the consumer takes a few minutes to check whether the store’s CNPJ actually exists and is in good standing.
A tip for carrying out this check is the Você Consulta Empresas website, which will be online during the Black Friday period.
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10 – If possible, buy in a physical store
The digital shopping environment becomes more dangerous during the Black Friday phase due to the significant increase in buyer traffic.
If the item you want can be found both in an online store and in physical stores, we recommend choosing the second option.
This way you expose yourself to fewer risks online.
See Also: 5 good reasons to buy from an online clothing store
11 – Exchange information
During Black Friday you can take the opportunity to organize groups with your friends who are also looking for good discounts.
Create an information exchange network, more people can find better discounts because they will have researched more stores.
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12 – Be careful with impulse purchases
As we said above, some stores change their item exchange and return policy during Black Friday so that more consumers find themselves in a difficult situation when they realize they made an impulse purchase.
The best tip we can give you to avoid Black Fraud is to think carefully before closing the deal.
First consider whether you really need the item in question and then whether the price really fits your budget.
Ready to escape Black Fraud and make the most of Black Friday discounts?
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