The connection between humans and nature is able to offer emotional comfort and well-being. With this in mind, an international study of color trends from AkzoNobel, Colour Futures, launched the collection with the theme “The Seeds of Transformation” in addition to the color of the year of the Coral.
The choice of paint brand was the Winter Silence. It is a terrous and clear greenish that conveys calmness, plenitude and the magic of transformations.
In addition, AkzoNobel has identified four new palettes that reflect different forms of how nature is present in our daily lives. As a result, there are 37 colors of natural shades for 2023 that garage different combinations.
The color of the year: Winter Silence
The color of the year of the Coral serves as inspiration and was created to incorporate long-term homes and industries in this area.
In this sense, Colour Futures colors help in the composition of textures and special effects. In this way, the professionals thought of the segments of electronic goods, aerospace, metal furniture, automotive, cabinet, lighting, construction products and decorative paints.
“In 2023 we celebrated 30 years of color design and our Color of the Year campaign reaches its 20th anniversary. Over the past two decades, we have sought to deliver to people and professionals who accompany us around the world the inspiration and information necessary to facilitate and enhance the choice of colors, both for residential and commercial environments.
We have gathered a group of experts in international trends to ensure the maximum quality of our work so that our choice is in tune with the moment we live. We have also created a vast support content, among videos, images and articles, thus providing all the necessary tools to transform life from colors”, explains Juliana Zaponi, communication and color manager of AkzoNobel Latin America.
In addition, the professional reinforces the importance of this study while presenting how the priorities and tastes of people have been transformed in recent years.
“We see a shift from more vibrant tones to a greater search for neutral and natural colors. This year, our colors carefully reflect the shades we find in nature: from the gray, present in mushrooms, to the browns, wood and floral roses.
All colors in our palettes are made to be used together. Thus, our 37-color palette offers people an easy way to create inspiring combinations that in addition to following the latest trends are also practical.”
The color palettes
The four Palettes for the Choir were strategically designed to create functional combinations. In addition, each one brings as a reference a tendency of behavior of modern life.
It is worth remembering that these trends were identified through studies of AkzoNobel. Therefore, they are divided into: Mental Health Focus, Collective Thinking, Bioinspiration and Life Cycles.
Focus on Mental Health
First, the palette Focus on Mental Health seeks to nourish the mind and soul.
Thus, the brown, green and lilasts of the forests, gardens and woods help to create 10 colors that relax, soothe and comfort in a welcoming way. In addition, the palette seeks to offer serenity and merge with natural materials such as wood and stone, without forgetting the domestic plants.
The goal is to reinforce the importance of the connection of nature to ensure well-being.
The person responsible for the creation of this palette that integrates the color was the ambassador of Coral, Thalita Carvalho, who is a presenter and specialist in affective decoration.
- Next, remember Pantone 2024: learn how to use the color of the year in the decoration
Collective Thinking
Then another trend of study is the Collective Thinking palette, which brings together and shares ideas and resources with the aim of celebrating diversity in a harmonious way.
“In this palette, the soft tones of a field of flowers gain gain space, which grow together to compose a unique landscape, through a pulsating and extraordinary ecosystem,” explains the brand.
As a result, colors strengthen the collective optimistically. The inspiration behind the colors lies in the natural biodiversity and luminosity of fields, valleys and meadows. Therefore, the rose and ochre guide the palette full of vivacity.
The ambassador of this palette that is a set with the color of the year 2023 is Djamila Ribeiro who is a journalist, writer and militant of black feminism.
Bioinspiration
In the Bioinspiration palette, the staff are the designers offered by nature and that are beautiful, effective and refined. For example, the method of mounting a spider’s web, the functioning of a tree, among others.
Thus, the palette is formed by raw colors with shades of straw, woody browns, ochre and mushroom that serve as the basis for a bold mixture with strong in order to create power and creativity.
Bela Gil, chef recognized in the exploration of biodiversity in the dishes is the ambassador of Biosinpiration, which is a set of the color.
Life Cycles
Finally, the last color macrotrend is the Cycles of Life. Here you find serene shades that reflect different rhythms such as the movement of waves.
The goal is to make reflection on the stress of the day to day caused by technology and the challenge of having healthy habits such as a good diet, sleep well and do physical activity.
“To represent this palette Tintas Coral chose the great actor Ary Fontoura, who with almost 60 years of career now is also a blogger much loved by his pure joy of living. Ary lives in front of the sea and does not hide his passion for him, another reason to represent this palette of so many blues, “says the brand.
In this way, the palette is formed by subtle shades of the beach, such as the blue of the sea and neutral and warm colors of the sand, shells and gravels.
“The central idea of these colors is that it is possible to restart our circadian rhythms by limiting exposure to blue light at night or spending more time outdoors. At home, make conscious choices that promote the sense of permanence and regeneration”, adds Coral.
Thus, the four palettes that form the color of the Coral seeks to inspire its consumers to feel the magic of nature and be ready for the transformations of life in a light way and in an enlightened environment that favors physical and mental well-being.
About AzoNobel
In conclusion, we provide innovative paints and coatings that our customers and communities demand more and more, and we do so with less and less impact on the environment.
Everything we do is to maximize the potential of people. Planet. Painting. Painting. Our portfolio of world-class brands – such as Coral, International, Sikkens and Interpon – have the trust of customers around the world.
We act in more than 150 countries and seek to become global industry leaders, serving diverse sectors. It is what you would expect from a pioneering paint company since 1792, committed to bringing color to people’s lives and with science-based climate goals, taking genuine steps to address relevant global challenges and protect future generations.
For more information, please visit www.akzonobel.com.
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