What is this event and how did it come about?

Since 2017, every December there have been two major events: Christmas, of course, and Farofa da Gkay. The party, created by digital influencer Gkay, has already become one of the most popular and talked about events on the internet. And it always takes place in the first week of December, in celebration of the birthday of the event’s creator.

The exclusive event brings together around 500 super-cool guests, including influencers, sub-celebrities and artists. In addition to having shows, lots of publicity and of course lots of gossip. With each passing year, Farofa da Gkay gains more prominence, and truly becomes the talk of the town.

This year, the party was held in a beautiful resort in Fortaleza and a line-up that included Pabllo Vittar, Ivete Sangalo, Pedro Sampaio among others. Next, we’ll learn a little more about what Farofa da Gkay is and how the hottest event on the Brazilian internet came to be.

How did Farofa da Gkay come about?

Today, Farofa da Gkay is one of the main events in the country, almost like a festival, and brings together several celebrities and brands. However, the party started as a kind of light-hearted joke by a friend. He was the one who gave Gkay the idea to throw a birthday party, as the influencer didn’t have a traditional 15th birthday party.

“He said ‘ah, let’s make a farofa, Gkay’s farofa’. Here in the Northeast there is an expression called ‘farofeiro do forró’, which is that person who is always in the singers’ dressing room, is always asking the artists for things… At that time, I went to forró shows a lot, so I always I went from farofa to forró.”says Gkay about how Farofa came about.

Therefore, Gkay’s Farofa is actually a party to celebrate Gkay’s birthday, which is on November 3rd and has existed since 2017, when it was first published. The whole party, which currently seems more like a shambles, lasts three days, with lots of music, drinking, making out and, of course, heavy ruffles.

And speaking of making out, this is one of the most popular topics, celebrities and who they kiss. Among the most famous are ex-BBB Bianca Andrade, Boca Rosa, and Viih Tube, which, by the way, were overlooked in past editions. In fact, the so-called “dark room” yields many searches on the internet.

Who is Gkay?

Now that we know what Farofa da Gkay is, after all, who is the creator of the event. Gessica Kayane Rocha de Vasconcelos, better known as Gkay, is a digital influencer, comedian and actress. In fact, she is one of the main and most famous influencers today.

Gkay was born on November 3, 1992, in the city of Solânea, Paraíba. Therefore, the native of Paraíba always dreamed of fame and being an artist. So, she was inspired by Whindersson Nunes to create humorous content for the internet, back in 2016, and didn’t it work out really well?

The YouTuber ended up growing a lot on the internet, on all platforms. She has already participated in Dança dos Famosos, starred in the film Um Natal Cheio de Graça, on Netflix, in addition to making the series Os Roni, on the Multishow channel. The influencer has more than 20 million followers on Instagram alone, but the real highlight is Farofa.

Where does this event take place?

As we have seen, Farofa da Gkay has existed since 2017, however due to the pandemic it took a break for a year. However, the party really exploded in 2021, and this year it became an even bigger and more popular event.

Until the 2020 edition, Farofa da Gkay took place in the city of João Pessoa. However, in 2021, when the event started to grow even more, she decided to change the party’s address to Fortaleza.

So, currently, the party is held in a five-star hotel, the Marina Park Hotel, which is on Praia de Iracema. To give you an idea of ​​the grandeur of the event, Gkay reserved all 315 suites at the hotel, and spent around R$3 million to receive his guests of honor.

The place has 40 thousand square meters, has five restaurants, seven lounges, gym, swimming pools, private beach, as well as a marina with capacity for 150 boats. In other words, a paradise to accommodate Farofa.

Why is this party so famous on social media?

Farofa da Gkay is a party for guests to get drunk, eat a lot, have fun, kiss and of course, share their experiences with their followers. So, there’s no shortage of lives from guests showing everything that’s going on at the party, in addition to the great coverage on Instagram gossip profiles, revealing all the frills that arouse the curiosity of internet users.

Each year, the party gained more prominence. For example, in 2019, the gossip surrounding Boca Rosa was the big topic of the party. In 2021, the person who gained all the attention was Viih Tube, who made news for kissing 48 people and getting very drunk. All of this contributed to the party exploding and becoming one of the most anticipated events of the year.

Therefore, with so much visibility and people’s curiosity, big brands saw the opportunity to promote their products and carry out advertising actions. Which also helped to popularize and increase the market value of the event.

The fact is that Gkay’s Farofa became a topic of conversation on the internet, on television and on the street.

Who is usually invited to Farofa da Gkay?

Do you feel like going to Farofa da Gkay? We need to say that this is an invitation-only event. And the prerequisite for being invited to Farofa is first, to be friends with Gkay, and second, to be popular on social media and be very, very successful.

However, Gkay also usually draws some anonymous people for the event. But in general, the guests are the hottest digital influencers of the moment, ex-BBBs, singers, actors, comedians, and everyone who is trending.

“I’m the one who takes care of everything at Farofa. I call the singers, I call the people, I go after (…) I think about the attractions, I look at the guest list; I write the list by hand (…) And the people I invite are people I like, who are important in my life, or who I admire in some way. And they are generally people who like to party, lively, who know how to have fun, because the idea is to really cause something. There’s no point coming to my party just to get a close-up”the creator told Leo Dias.

Criticisms and controversies involving Farofa da Gkay

Despite all the positive appeal from most people, Gkay’s Farofa also receives a lot of criticism. The main one is that it is a “futile, focused on making out” event that does not bring any benefits. In fact, the cell phone is free for guests to use, precisely with the aim of disclosing all the gossip and frills that happen at the party, proving the exhibitionist appeal of the event.

Furthermore, all the investment in the party also generates criticism. For example, in the 2022 edition, Gkay revealed that the amount spent reached R$8 million. Therefore, there are those who say that this is a superfluous expense and that it could be used for charitable actions. So, for a small part of internet users, Farofa da Gkay was canceled thanks to this type of criticism.

Furthermore, this year’s edition took place amidst a wave of criticism and cancellation of Gkay due to an alleged attack of stardom, during the filming of the film Cheia de Graça, on Netflix.

Event broadcast

In 2022, Farofa da Gkay brought together a team of attractions such as Anitta and Pedro Sampaio, Ivete Sangalo, Luísa Sonza, Wesley Safadão, Pabllo Vittar and other artists. Furthermore, the party has a huge structure, almost like that of large festivals, with a stage, dressing room, backstage, themed spaces and much more.

So, as the party grew more and more with each edition, this year Gkay’s Farofa was even broadcast live, both on the Multishow channel and on Globloplay, proving the influence of Gkay and his party.

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Sources: TV news Gshow Splash JC Splash Elas que Lucrem Estado de Minas