What is the value and how did she get it?

Since joining BBB 22, Jade Picon’s fortune has been one of the most talked about topics on social media. In short, her fortune comes from advertisements published on social media. According to Leo Picon, Jade’s brother, she receives around R$250,000 per post on the internet.

As a result, several comments mocking Sister appeared. Since, she comes from a very wealthy family and is competing to get the cash prize worth R$1.5 million. This amount she earns with just 6 advertising contracts.

Jade Picon Fortune

In short, Jade Picon’s fortune comes from advertisements. Basically, her first job was when she was still a baby, she grew up in the world of fashion, becoming millionaires at the age of 20. Furthermore, she is known for her refined taste and, currently, Jade is a phenomenon on Instagram and has a legion of fans.

With this, she uses her social networks as a way to acquire her money, as she has more than 17 million followers on her Instagram and more than 2 million subscribers on her YouTube channel. In this way, she carries out several advertisements in her videos and stories, earning up to R$250 thousand per advertisement.

Furthermore, she has her own clothing brand, called Jade Jade, where pieces can cost up to R$499.99. Therefore, this is where a large part of its profits come from. Likewise, the influencer has already pocketed a whopping R$300,000 by being a poster girl for a hair dye brand and platinumizing her strands.

Therefore, when Jade Picon entered BBB22, viewers immediately created memes. Well, the girl is competing in races worth R$10,000 or a new car. Her own looks used on the show cost more than the prize in some competitions. For example, her jumpsuit worn at the premiere is from the Poster Girl brand, which costs R$1,140 at the current pound rate. And, the sneakers used during the immunity test cost R$8,000, from the brand Balenciaga.

Fortune of the Picon family

It’s not just digital influencer Jade Picon who owns a fortune. Well, the Picon family is also rich, and has a great fortune. Initially, this money comes from Carlos and Monica, the parents of the Picon brothers. Furthermore, Carlos is a businessman and one of the owners of the company Pantanal Mármore Granitos e Pedras, founded in 1982.

In short, it works by supplying and installing natural stones, granite and marble, national or imported. Furthermore, Monica is an agronomist and works in the areas of permaculture, agroforestry, landscaping and regenerative agriculture.

On the other hand, Leo Picon became famous during the orkut era and ended up becoming Colírio da Capricho in 2009. Afterwards, he opened a clothing brand, ‘Just Approve’.

Members of the Picon family

1 – Carlos Picon

Carlos Picon is the father of the Picon brothers, Jade and Leo, and is divorced from their mother, Monica. Furthermore, he was born in France and is in a relationship with another woman. Furthermore, he is a businessman and one of the owners of the company Pantanal Mármore Granitos e Pedras. In summary, it was founded in 1982, with the aim of supplying and installing natural stones, granite and marble, national or imported.

On the other hand, when his relationship with Monica ended, he left the family home. So, he continued to live with Monica and the children. However, when Jade turned 14 years old, she decided to live with Carlos, and they stayed together for a few years. Furthermore, Jade has already shared details of her homes with her followers through videos on YouTube.

2 – Monica Santini Froes

The mother of the Picon brothers is Monica Santini Froes. Furthermore, she is an agronomist and works in the areas of permaculture, agroforestry, landscaping and regenerative agriculture. On the other hand, when Monica and Carlos ended their relationship, the engineer continued living with her children, at Granja Viana, in São Paulo.

Therefore, most of Jade and Leo’s lives were spent with their mother. Therefore, they have a very close and affectionate relationship. Furthermore, Mônica is also a face present in the content published by her children on the internet.

3 – Leo Picon

A member of the Picon family, Leonardo is a digital influencer and is 25 years old. At first, it all started when Leo was 13 years old, and he opened an Orkut profile to produce content. As a result, he began to be successful and in 2009 he was chosen as a Colírio by Capricho, a publication by Editora Abril.

He then became a phenomenon and opened a clothing brand, ‘Just Approve’. Furthermore, the influencer already studied administration at ESPM and is a businessman. Furthermore, he is also a former participant in the reality show De Férias Com o Ex Brasil. He currently owns an audiovisual production company and a burger restaurant.

Interestingly, Leo is the ex of model Isabella Santoni and singer Manu Gavassi. And, he was responsible for building the career of his sister, Jade Picon. Since, her first appearances on the internet happened through Leo’s videos.

4 – Jade Picon

Jade Picon Froes is just 20 years old, born on September 24, 2001 and lives in São Paulo (SP). Furthermore, she works as a digital influencer on social media, creating content. Currently, she has more than 17 million followers on Instagram alone. Initially, before earning her own income from the internet, Jade already had money from her parents.

Since, they are entrepreneurs specialized in the area of ​​marble and granite. She subsequently became a hit on the internet and began adding more money to the Picon family fortune.

Anyway, on her networks she talks about everyday life, beauty, health, training, body care and food. In addition, she also tends to show off the looks she wears and those of her own brand.

How much is Jade Picon’s fortune?

There are no records or public information about the exact value. However, we can say that it is not a low amount, as the influencer receives large amounts from advertising and sales of her brand’s clothes.

In fact, recently Leo Picon said that before joining BBB, Jade made a surprise R$1.5 million Pix for him, along with the message: “Leo, I love you”. In fact, Leo joked that Pix was so he could stay away from social media while his sister is confined to BBB 22.

Anyway, Jade Picon claims that she takes very good care of her fortune.

“I am methodical, I count everything I enter and I have a whole financial team. I’m crazy about work and making money,” said the influencer.

Therefore, the BBB award is not Jade’s biggest motivation for joining the Globo reality show. According to the influencer, she is very competitive and always looks for new challenges. Therefore, she accepted to be part of the BBB 22 Camarote team.

So, if you liked this article, read also: Jade Picon, who is it? Biography, career, curiosities and controversies.