Fermented cosmetics rely on ingredients that go through the fermentation process to obtain more concentrated and effective active ingredients.
Os fermented cosmetics are attracting more and more attention from consumers, following the trend in the South Korean skincare market, the famous K-Beauty that we have already talked about here on the website. These fermented ingredients are present in gastronomy, and are now increasingly appearing on cosmetic labels.
Basically, fermentation is the transformation of organic matter, such as fruits and plants, through the action of bacteria and fungi that create a new active ingredient. So, this active ingredient is used in what we call fermented cosmetics, which is very successful abroad and has already aroused the interest of Brazilian consumers.
Therefore, With big brands innovating in the Asian market and having great results in fermented cosmetics, this is expected to become one of the main beauty trends in the coming years.
What are fermented cosmetics and what are they for?
The increase in consumer interest in natural and sustainable products is notable. Therefore, the cosmetics market has been innovating more and more, evolving and bringing new formulas with even more effective results. An example of this are fermented cosmetics, which are natural, however, with more concentrated nutrients.
Therefore, this type of cosmetic is made from the fermentation of natural ingredients, such as fruits, plants, herbs and yeast. Therefore, the objective of this process is to obtain an active ingredient that is richer and more concentrated in nutrients that bring a series of benefits to the skin. Because, in this way, these fermented ingredients provide cosmetics with better absorption, which is faster and more efficient.
And more than that, during this process, extra amino acids and antioxidants are produced, which are also very beneficial for the skin. Therefore, fermented cosmetics end up bringing great results for skin care.
What are the benefits?
So, as we saw above, the main difference and benefit of fermented cosmetics is their efficiency, which is greater than traditional cosmetics. Therefore, they are great for keeping the skin’s microbiome healthy and cared for.
In this way, by fermenting the main ingredients in the formulas of these cosmetics, it is possible to increase the effectiveness of the active ingredients that complement the product.
So, in addition to fermented cosmetics being more effective than those that do not go through this process, They are also highly recommended for those with dry or sensitive skin. This is because these products have functions similar to skin cells, helping the skin without interfering with the natural process. Therefore, the chances of irritation or allergies are much lower than with traditional cosmetics.
Furthermore, sugar and fruit acids that are present in large quantities in fermented cosmetics also help hydrate the skin. Therefore, forming a kind of skin protector, which helps keep the skin strong and healthy as it should be.
However, “The use of isolated fermented products is not enough to maintain a healthy skin microbiome. Habits such as using non-aggressive soaps and avoiding the use of very hot water, associated with adequate nutrition, are also important”, as Dr. Calu Franco explains to the Universa website.
Fermentation process in cosmetics
Despite seeming new and revolutionary, the fermentation process is very common in other product segments, such as wine, bread and cheese.
The process basically works using bacteria, enzymes and fungi, which are fermented and broken down into smaller particles, which are transformed into a new active ingredient, which has an action enhanced by this process.
Furthermore, this fermentation process is also capable of producing amino acids and antioxidants to further improve the effectiveness of the product. Therefore, these new active ingredients created with fermentation have moisturizing, calming and antioxidant properties, which are essential for skin health.
Fermented cosmetics in Brazil
Although this novelty is not yet very common in Brazil, it is still possible to find fermented ingredients in cosmetics from some brands.
For example, the Biossance brand has a fermented ingredient as the main ingredient in all products in the line. According to the brand manager, Kelly Seligman, this ingredient is obtained through a biotechnological fermentation process, which uses sugar cane as its raw material.
Another brand that also offers fermented cosmetics is Clinique, which launched a version of the Moisture Surge moisturizer, with aloe vera bio-ferment. The cream is great for retaining moisture in the skin and increasing elasticity.
The American brand Drunk Elephant, which is sold in Brazil by Sephora, has a moisturizing mist, Sweet Biome Fermented Sake Spray, which has fermented sake extract in its formula. According to the brand, the product provides nourishing substances to nourish and soothe the skin.
Finally, the Brazilian brand Sallve recently launched the Anti-Acne Tonic, with tea tree, niacinamide and fermented vegetables, which has calming properties and promotes softness and hydration to the skin.
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Fontes: Elle Steal The Look Universa
