For 2023, Tintas Renner by PPG chooses Vining Ivy (PPG1148-6) as the new decoration and market trend. The choice was made based on studies carried out by PPG global color specials.
Therefore, the chosen tone is a blue-green that adds modernity to contemporary designs and at the same time adds a striking touch to more traditional decorations. As a result, Vining Ivy promises to be an eclectic and right option for multiple spaces.
Choosing the color of the year 2023
Vining Ivy was chosen based on consumer behavior analysis after two years of pandemic, where people underwent adaptations and sought serenity.
“Consumers are looking for simplicity post-Covid, which means living and valuing special moments. Vining Ivy fits perfectly into this vibe, as it is a bold and at the same time calming color that, with its versatility, allows consumers to live their best memories”, explains Marcelo Diniz, director of architectural business at PPG for North America. South.
Thus, Tintas Renner by PPG’s color of the year 2023 converges on the boldness of blue and the elegance of green in a creation that references deep waters and results in an elegant and super modern tone.
“The jewel tones of this color can be used to create a calm mood for different spaces, as blue communicates feelings of tranquility while emerald green evokes feelings of balance”, explains Ashley McCollum, color specialist at PPG.
How to use Vining Ivy?
According to brand experts, Vining Ivy offers style and elegance to different environments.
For example, it can be applied to an accent wall or combined with an off-white finish. In addition, professionals also recommend combining it with wooden furniture, using it in the kitchen cabinet or even on the facade of the house.
After all, the tone offers the energizing sensation of nature.
Additionally, PPG also launched a collection of three coordinated color palettes called Reflection. It integrates the brand’s color of the year 2023 and offers harmonious combinations.
Check out more inspiration from Vining Ivy
About Tintas Renner
Tintas Renner by PPG is a consolidated brand in the south of the country and is expanding its presence in the national market. Furthermore, it is recognized by several awards in the region, including Top of Mind, from Revista Ajante, and Marcas de Quem Decide, from Jornal do Comércio.
Furthermore, the brand presents more than 2,000 colors through the “Voice of Color” tinting system and the most complete portfolio of products to protect and beautify environments.
It is part of the PPG group, which is a global reference in paints, dyes and specialties in the industrial, maintenance and commercial segments. With innovative models and excellent management, Tintas Renner by PPG makes its difference by connecting with people’s lives.
Finally, among the main lines of Tintas Renner by PPG is Rekolor Gold, made up of super premium high-performance acrylics. Follow Tintas Renner by PPG on the official website and on social media @tintasrennerbr.
About PPG
At PPG (NYSE: PPG), we work every day to develop and deliver the paints, coatings and materials our customers have trusted for nearly 140 years.
With dedication and creativity, we solve our clients’ biggest challenges, collaborating closely to find the right path forward. Headquartered in Pittsburgh, we operate and innovate in more than 75 countries and recorded net sales of US$16.8 billion in 2021.
We serve customers in the construction, consumer products, industrial, transportation and aftermarket sectors. To learn more, visit the PPG international website or the PPG Brazil website.
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