The secret of the BBB22 house: the reason for the exaggerated decoration

The secret of the BBB22 house: the reason for the exaggerated decoration

House and garden

Why are there so many different colors and styles in the BBB22 house? Since the second edition of the reality show, we have seen a significant transformation in home decor. However, this year, the house’s design has a single purpose: to cause discomfort.

Many people were shocked when they saw the new decoration of the house. After all, the vibrant colors and the different elements that make it up are not at all common and almost hurts your eyes, right?

This is because neuroarchitecture has a direct influence on the well-being of residents and also on their quality of life. So, if you thought that the interior designer wanted to bring joy to the space, you were wrong. So, keep reading and find out why the BBB22 house was designed like this.

Chaos in decoration

The first thing when we saw the decoration of the house was to pay attention to the large amount of colors present. Colors that involve neutral, neon, vibrant and pastel tones in a single room. Furthermore, the different geometric shapes are also notable and none of this was on purpose.

The idea is precisely this: transforming a home’s decor into true chaos. After all, this will reflect on the mood of the participants. And to do this, it is necessary to separate this decoration into 4 categories: very colorful environments, exaggerated lighting, layout of spaces and visual pollution.

To be clearer about each of these characteristics that may influence reality, let’s analyze them separately.

Colorful room at BBB 222.
Source: Globo/Sergio Zalis

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1. Very colorful environments

Especially in the living room and bedrooms, it is possible to notice that there are more than five completely different colors, that is, they do not even belong to the same color palette.

And to understand the influence that this brings to the brothers’ coexistence, it is necessary to use neuroarchitecture.

According to scholars in this area, the color of an environment is capable of enhancing the feelings of those who visit it. Thus, due to the mixture of strong colors in a single space, this decoration does not provide comfort and, therefore, leaves those confined more stressed.

Playful room decor.
Source: Globo/Sergio Zalis

2. Exaggerated lighting

Secondly, lighting was another crucial point for the decoration team to affect the coexistence of participants in the BBB22 house.

After all, they made a masterful combination: a low ceiling, powerful reflectors and white light. Although this type of lighting is favorable for cameras, that was not the only reason.

This set of lighting features is made for corporate environments where light is essential. For example, supermarkets, hospitals and industrial kitchens.

According to neuroarchitecture, this strategy aims to release adrenaline and not allow the mind and body to relax. Therefore, the brothers will always be on alert in these spaces.

BBB 22 house kitchen decoration.
Source: Globo/Sergio Zalis

3. Layout of spaces

Have you ever thought about entering a house that you will need to stay in for 3 months and there is no closet for you to store your clothes and, even worse, there is not enough bed for all the residents.

Furthermore, imagine having to share a single shower and toilet with 20 people? What seems difficult to tolerate in real life is what the BBB22 participants are facing in this edition.

In the 2021 edition, there were 2 showers and 2 bathrooms. So why did the production decide to take away these essential resources? The answer is simple: to increase the sensitivity, irritability and anxiety of those confined.

Quarto grunge.
Source: Globo/Sergio Zalis

4. Visual pollution

The set of strategies mentioned, such as mixing vibrant colors, exaggerated lighting and the arrangement of spaces, create a great deal of visual pollution.

As a result, this further increases participants’ irritability, which causes them to create friction much faster than if they were in an environment that conveys comfort and warmth.

Therefore, if during the first week of confinement the brothers seem to be at great peace, don’t worry about it. After all, a fire in the playground can happen at any time.

Conclusion

Despite seeming fun and full of joy, the strategy of adopting a chaotic decoration in a reality show is purposely designed to generate conflicts and negatively affect the mood of the participants.

Therefore, in the BBB22 house, it will be necessary to have a lot of flexibility.

Alane Dias, Isabelle Nogueira and Lucas Henrique are on the 19th Paredão! On Tuesday, another one of them says goodbye to the house; Which brother do you think will leave the program? Participate in the vote in the Fashion Bubbles poll and check partial results in real time!