Neon, animal print, jeans, snake print, fringes and more super summer 2020 fashion trends. Discover the main fashion bets for the most beloved and sunniest season of the year.
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Finally, summer 2020 promises to be the season of prints and colors, which should please all tastes and styles, including yours.
At least that’s what the most famous designers in Brazil and the world say, who have already launched their collections in the biggest fashion shows across the country and left us all looking forward to so many incredible new things.
Monochromatic looks, pastel tones, vibrant colors, lace, embroidery and animal print.
Whatever your style, the important thing is to focus on versatility and comfort to make the most of the warmer days ahead.
Pieces and prints that were already successful in previous years are back with a vengeance, with more modern designs, with a summer feel.
In this regard, designers focus on prints and models that value our cultural richness, leaving street fashion with a Brazilian feel.
Even more formal environments, such as companies, become more relaxed and lighter with tailored clothes made from natural fibers.
The last few fashion seasons have shown the strength of retro, with the return of chokers, cropped blouses and mule shoes. But it is next summer that the revival of the 90s and 2000s will intensify.
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The 2000s Are Back
It’s nothing new that fashion is always taking inspiration from past decades, bringing back trends that marked the era in a new and much more modern way.
If, in 2018 and 2019, 1990s fashion was the rage, in 2020 get ready for that flashback and a super tribute to the 2000s.
Low-waisted pants, rhinestone applications, cropped tops, colorful bracelets and pink looks, in the best pop teen diva style, will be a trend again next summer (who doesn’t remember Britney Spears in the Baby One More Time videos, I’m Not A Girl, Not Yet A Woman and I’m A Slave 4 U?).
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Mermaid Modeling
A trend that has won the hearts of foreign fashionistas and that promises to arrive with everything in Brazil is mermaid modeling.
The model, with its well-defined cuts and volume in the lower part of the legs, tends to be a hit of the season for parties and events.
Bows, slits, tulles and mulets (when the piece is longer in the back and shorter in the front) complete the look.
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Empowerment
The term and concept of “female empowerment” in clothing should take to the streets, with the aim of sending the message that fashion is also a political act.
Therefore, one of the biggest trends for summer 2020 is timeless clothes.
Considered perfect for independent women, who fight to have a voice and space in society and like to translate this feeling into their looks.
Light tailoring with precise cuts is the rage, as are raw and nude tones.
Durable fabrics without major details complete the proposal.
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Lusophone Macrotrend
Have you ever imagined a fashion trend inspired by the culture of Portuguese-speaking countries?
Well, this proposal appears with great force in summer 2020 fashion, where the colors and shapes of countries such as Brazil, Cape Verde, Angola and Portugal gain relevance.
Here, the “fresh tropical” concept appears in all the pieces, with cheerful prints and vibrant colors prevailing.
Handmade pieces, such as crochet and macramé, give the artisanal tone that the trend calls for.
The micro floral prints and sensual cuts complete the result that is perfect for summer.
Vegan and Biodegradable Shoes
One of the biggest news for summer 2020, presented on the Brazilian catwalks, is sustainable fashion.
The trend, which includes, among others, completely vegan shoes (without materials of animal origin) and biodegradable (which fall apart when discarded and do not harm the environment).
The purpose of so-called “green fashion” is to reduce the impact on the environment, without having to go out of fashion to do so.
After all, there’s nothing more fashionable these days than being friends with nature, right?
Shoe designer Sydney Brown is a pioneer in the production of biodegradable shoes that combine fashion, nature and high technology.
Among the main materials used by the designer are: vegan leather (produced in the laboratory), fennel and seeds.
Neon
If, in 2019, neon had already become a rage among Brazilian women (not only in summer, but also in winter), in 2020 the trend tends to remain strong, in the best 1980s style.
Animal Print
Always present on the streets and catwalks, animal print never goes out of style.
And, it appears as a trend for next summer in slightly non-standard versions.
This means that…
Soon, you will start to see clothes with very exaggerated animal prints, larger designs and very different colors in the windows.
So, are you excited?
Greenest Jeans
Jeans are a woman’s closet’s best friend, as they are ultra versatile and super easy to pair with (almost) everything.
In spring-summer 2020 fashion, jeans must also carry the banner of sustainability.
This is because the manufacture of jeans consumes an exorbitant amount of water, which, between us, is not sustainable at all.
Therefore, the “do it yourself” concept, which allows the customization and reuse of pieces, will be on the rise next season.
Patches, cutouts, patches and other accessories should make women’s minds and you certainly won’t want to miss out on this.
In addition to innovating and staying fashionable while spending little, you can also help the environment a lot.
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Boots: The Season’s Must Have
Anyone who thinks that boots are exclusive winter accessories is wrong.
Here, they appear as fashion trends for summer 2020, bringing style and a lot of attitude to looks for warmer days.
The tip is to pair short or medium ankle boots with thin, transparent socks, which will make the look super summery.
You can combine the boots with the dress and create a super modern and cool look.
Fringes and Western
For the hottest season of the year, the trend should appear mainly in dresses (in the best romantic style), sandals, stitched shirts, cropped tops and bags.
Brands like Chloé and Calvin Klein presented the western trend in their collections, or old west in Brazil, where cowboys and cowgirls leave the countryside and invade the metropolises in style.
Combine a shirt with a fringed vest and bandana and shorts with mid-calf boots and you’re done.
You will be in tune with the summer western style.
Snake Print
If the traditional animal print is expected to take on a “different” look next summer, the current favorite will be snake print.
Absolute sensation of the station in the United States and Europe.
The print is a bet for those who are not afraid to be bold.
The snake print can appear both on fresh yellow dresses, or in more delicate tones, for those who want to be bold, but not so much.
Harmony is what conveys the idea of beauty, so choose the dress that matches your style and the occasion.
Shapes Big Size
Clothes with sizes much larger than usual (midi or maxi) and sewn from noble and durable fabrics.
This is the proposal of major brands and designers who were present at Brazilian fashion week.
The pieces are characterized by offering comfort and lightness to the look, everything that summer calls for.
Puffed sleeves, ruffles and slits are the main fashion trends for summer 2020, they add a feminine touch to the compositions.
Nautical Fashion
Stripes, a characteristic of the nautical fashion trend, will also remain popular next summer.
Bet on sorbet stripes (light and pastel tones), in fabrics such as linen and viscose, which give a more natural and light look to the look.
Make
Makeup is also part of fashion, isn’t it?
Therefore, the summer trends that predominated on the catwalks indicate soft and delicate makeup, with a light and natural appearance.
After all, there’s nothing worse than having makeup running down your face in hot weather.
The highlight of the makeup for summer 2020 is the cat eye, which this time is made with glitter.
Perfect look for night parties and (for the most daring) during the day too.
Colors That Are Fashion Trends for Summer 2020
Among the current tones, red, yellow and lilac stand out.
Colors that will constantly appear in blouses, jumpsuits, skirts, shorts and accessories, translating a happy and warm energy into the pieces.
The vibrant colors (and not at all discreet) were a guaranteed presence in the main fashion shows in Brazil and Europe.
As a result, they will soon take to the streets across the country.
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