After the unisex perfume line Prada Infusionsthe brand led by Miuccia Prada has launched – unfortunately, at the moment, only abroad – a collection of 10 fragrances, called Prada Olfactorieswith design and mix of aromas inspired by surreal art
And it goes without saying that it has already become a dream come true for fashionistas, who love fashion and perfumes.
This is being considered his most ambitious olfactory project created to date, where even the chemical compositions were designed to activate the subconscious.
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Daniela Andrier sought to translate Miuccia Prada’s vision into these 10 new unique fragrances, reinforcing the partnership that has already been going on for over 13 years. According to Andrier, the objective of the line is that the scents are all destined to become “potent mixtures of the unexpected, provoking the cinematic experience of a partially remembered dream”.
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The collection created by Daniela Andrier, from Givaudan, is made up of ten fragrances which, according to Andrier:
“It’s a strong vision that is far from cliché. They are very different from what you find on the market. They are not made from the study of trends or to create a best seller, but rather created from the spirit of Prada.”
Ok, we’re going to have to wait – as always – for a while to be able to have these works of art here.
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The ten new fragrances are being launched for US$300/€230 (around R$1,159/R$997), and what’s more, as little wealth is foolish, each perfume comes with a silk bag with a print inspired by its notes and another collage to bring inspiration…very chic!
- Purple Rain: a revamped and more modern version of Iris
- Nue au Soleil: inspired by orange flowers dipped in gold
- Tainted Love: reminds me of the smell of lipstick
- Un Chant D’Amour: calming, reminiscent of the smell of cotton
- Cargo de Nuit: fragrance reminiscent of “lightning on the high seas”
- Day For Night: rich amber essence
- Heat Wave: brings notes of flowers that bloom during the night
- Double Dare: the smell of leather lined in suede
- Pink Flamingos: fluorescent pink flowers blooming
- Marienbad: awakens visions of “an empire elegantly ending itself”
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So, while these beauties don’t arrive here, it’s worth taking a look at the campaign posters, more precisely called moodboards, creating a graphic concept for each fragrance:
