The permanent brush is great for those who want to get rid of the need to always straighten their hair. And like any straightening process, you need to take some care.
You may have heard of permanent brushing in other terms such as “permanent brushing” or “Japanese straightening”, among other terms. Ultimately, it doesn’t matter what the shape is, as the purpose is always the same: to leave your hair smooth and perfect. If you are already sure of the straightening procedure you are going to use, it is a good idea to clarify a few things necessary after application.
The fact is that the permanent brush is very popular in the world of aesthetics. Consequently, it is the most recommended and sought after by people, whether men or women. But, there is no denying it, women are at the top of the demand. Since this method of leaving hair silky and smooth is so sought after, let’s finally understand what the technique is about and how everything is done.
What is a permanent brush?

The dream of having completely straight hair forever is a reality for the aesthetic world. The permanent brush is one of those aesthetic options to define the smooth structure of your hair once and for all. The chemical procedure is carried out thanks to its chemical components that work directly to modify the hair.
Depending on the product chosen to make the brush, the base substances are thioglycolates, guanidine or hydroxides, responsible for effecting the straightening. To properly identify hair that has undergone permanent treatment, just check if it has that dull appearance, as this is normally the result that clients are looking for.
The word permanent is a definition for the procedure, because the chemical changes are made exclusively from the inside to the outside of the hair. The objective here is not just to reduce the volume, but to completely smooth it out. However, if the professional knows how to administer the product well, it is possible to achieve just that “relaxation” of the hair.
Product application

Firstly, the application must be done very carefully, always following the instructions on the packaging. In other words, if you don’t follow the guidelines, undesirable things could happen and harm the health of your hair. Therefore, stay up to date with the straightening processes and how each step should be done.
As the aim of straightening your hair permanently is to no longer have to worry about using a hair dryer and straightener, this process requires more attention. For this we have prepared a tutorial with the step by step to follow. But, remember, the best option is to finally look for a more qualified professional to carry out this hair plastic surgery.
Necessary materials
- shampoo anti residue
- dryer and straightener
- repent until
- gloves
- clips
- straightening product of your choice
- brush
- container
Application mode
At first, put gloves on your hands to protect yourself from the product. Wash your hair well with the anti-residue shampoo before starting the procedure. Dry until it is no longer wet, but not completely dry. Put on gloves and follow the instructions below. Don’t forget to do this, as it is very important to check the resistance of your hair.
Deposit the chemical product of your choice in a container, separate a small section, preferably from the middle of your hair. Do a small test with the straightener, let it act for the time indicated on the packaging and see if the contents have not damaged your hair.
Once this is done, testing the effectiveness positively, separate the hair and apply it in small sections. After making sure that the product has been applied evenly to the hair, leave it to act for 40 minutes, or according to the instructions on the box. After the time has passed, rinse your hair and dry it again, only this time until it is completely dry. Finally, pass the straightener from stirring to stirring. Your application is ready!
Advantages and disadvantages of progressive brushing

As everything in life is made up of choices, choosing a permanent brush has its advantages and disadvantages. So let’s find out what they are so that before making this important decision you know how to deal with the application afterwards. Permanent straightening has, above all, the advantage of the duration of its action on the hair. And that’s why it’s called “permanent”.
Therefore, know that opting for this type of hair plastic surgery means that you won’t have to worry about having to do it again. The only way to maintain the straight, flat effect is to touch up whenever the roots grow. This amount is usually very small and almost imperceptible. Just check it out and always keep your touch-up up to date. This tip applies especially to curly hair.
Disadvantages of permanent straightening

If you choose a permanent brush, know that if one day you get tired of the straight, stoned effect, it will be very difficult to go back. Root touch-up is a routine process, because if it is not done it will end up looking very done. Therefore, if you get tired of the effect, waiting for all the product to come out of your hair to return to its natural state is quite time consuming.
Another relevant factor is directly related to women’s pockets. Straightening, especially permanent straightening, is almost a miracle. Think! You’ll never have to worry about straightening all your hair again, just maintenance. Therefore, the price must be fair. The session can cost between R$600.00 and R$1,200.00.
This other small disadvantage goes to those customers who tend to be impatient. The application takes time, knowing this, reserve above all half a day at the salon, as it will take time. Take into account the size of your hair and the effect you want to achieve with it. With all these points in mind, you are ready to get your perm done.
Product Tips

Of the countless products offered by the cosmetic industry, we have selected 3 of the most used in salons. However, before using any of the recommendations, seek out a qualified professional to evaluate your hair. Once that’s done, enjoy one of the options on our list and see what its peculiarities are.
X-tenso Moisturist by L’oreal

If your questions were directed to which products to choose, we have the answer. L’oreal’s X Tenso Loreal Moisturist line has several types of straighteners that suit all hair types. Natural hair, resistant hair, colored or bleached hair in highlights. Among all these options you will definitely find what suits your profile.
Tânagra Super Smooth Defrizzing Kit

This other product from the Tânagra line is very effective in achieving a smooth, permanent finish. Its line is effective when it comes to definitively combating unwanted frizz in your hair. This product is best suited for natural hair and if it has gone through a bleaching process, the maximum volume of hydrogen peroxide is volume 20. If it has been above that, do not use the Tângara line.
Wellastrate Intense Straightener

Don’t be put off by the size of the packaging, as this straightener is super powerful for achieving the look of a permanent brush. The only indication is that its composition is more suitable for natural hair, that is, with more resistance. The ammonium thioglycolate substance will work on plasticizing the hair and guaranteeing perfect straightness.
Straightened hair care

Initially, it is essential that this long, chemically treated hair is hydrated weekly. The straightener results in hair strands becoming brittle and impairs the natural production of oil. Therefore, help your hair stay hydrated and strong to always look shiny and full of life.
When in doubt, look for specific products for your hair type. Shampoos and conditioners will work to maintain the health of your hair and your straight hair will remain as light and silky as the first time.
Finally, learn more about brushes in 8 tips to learn how to brush your hair at home
Sources: Mercado Livre, Coprobel, Tua Saúde, Dicas de Mulher, Alisa, Vix, Salonline, Alisa 2, Fica Diva,
Image sources: 100 percent cosmetics, Mercado Livre, Vix, Salonline, DH Gate, Ricardo Eletro, Carreful, DH Gate 2, Boa Vida
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