A challenge that many women face is choosing makeup for the professional environment.
It can be difficult to know the right and acceptable amount of makeup for the work environment.
However, the composition is decisive.
A Harvard study carried out in 2011 showed that women who wear makeup without exaggerating are considered more competent, likable and trustworthy.
This short guide will help you create appropriate makeup for a professional environment.
Discover: 5 biggest makeup mistakes in job interviews
1. Consider your personality and your way of life
Are you someone who wears makeup regularly or are you just starting out?
Do you want to wear makeup in a professional environment or do you feel obligated to do so?
Despite the Harvard study we mentioned, many highly capable women do not wear makeup and are therefore taken less seriously in the workplace. Do what makes you most comfortable and always choose common sense.
Discover: Makeup for a job interview
2. Think about what types of makeup you are interested in using
Base? Mascara? Shadow? Lipstick? Blush?
The world of makeup is truly huge and this helps make the task of finding the perfect makeup for a professional environment even more difficult.
Think about exactly what you want to highlight, as you probably won’t have time to do super complex makeup every day.
It’s not difficult: just ask yourself which features of your face you want to accentuate and improve.
See: What you need to know about makeup for work
3. Analyze what type of professional environment you are in
A director of a multinational must wear different makeup than the owner of a night bar, for example, so it is important to always wear appropriate makeup.
Analyze whether your professional environment is conservative and very formal, whether it is less conservative but still a bit rigid or whether it is completely informal.
If you’re in the latter category, you’re in luck: you can do your makeup for a professional environment however you want.
Another tip is to observe the people around you and notice what type of makeup they frequently wear. This can give you a basis for how your work environment works in relation to this.
More: Learn how to do natural makeup
4. Gather your makeup items
After deciding what your makeup will be for the professional environment, you will need to gather your items. Our tip is that you always have everything ready the night before to avoid delays and optimize your time.
Basically, you will need a foundation, a neutral eyeshadow, a mascara, a pencil and a lipstick. If you are more experienced or are thinking about more complex makeup, you can use other products as well.
If you are new to the art of makeup, a good idea is to visit a makeup store and get some tips.
Makeup artists and consultants can help you choose the right products according to your skin tone and facial features.
Once you’ve got the right tones and complementary colors for your skin, you’ll be able to enhance your natural beauty instead of creating a caricatured, even scary look.
See: 5 tips for choosing the right face powder for you
More: Find out which foundation is right for you
5. Get to work!
Now it’s time to start makeup.
We’ve put together some tips in a simple step-by-step guide that will create makeup for a professional environment that should work on most occasions because it’s simple.
- Start with foundation and spread it over your face to smooth out marks and blemishes and also to even out your skin tone.
- Then, you can apply blush to highlight your cheekbones and look healthier.
- For the eyes, start with the pencil and make a thin outline on the upper and lower waterlines.
- Apply eyeshadow to eyelids. If you want, you can use two shades of the same color to highlight your eyes even more.
- Apply mascara.
- If necessary, comb your eyebrows and lightly contour them to correct any flaws. Use an eyeshadow duo and a beveled brush.
- Apply lipstick. Softer colors that are closer to your skin tone are best if you don’t want to draw too much attention. Otherwise, coral and red are good options.
If you liked the tips and want to learn more about makeup for the workplace, I recommend the Online Makeup Course with journalist, presenter and Beauty Guru, Juliana Goes.
With 21 new video classes + an exclusive ebook, the course was produced with extreme quality, being the first of its category in Brazil.
