find out more about the trend that went viral

Nowadays you don’t need much for a style to quickly become a fashion trend. O Brazilcore is one of those examples. It is a fashion aesthetic that highlights the colors of the Brazilian flag, mainly green and yellow, as well as shirts from the Brazilian team.

The exact root cause of the popularization of the trend right now is not known. One of the reasons is that we are in a World Cup year, so naturally during these times it is common to regain interest in more patriotic looks. Another factor that may be behind this craze now is TikTok, as a trend recently emerged of international influencers making looks in the colors of the Brazilian flag, giving even more strength to the trend.

However, This fashion comes at a troubled time in the country, as the colors of the national team’s flag and shirts were taken to serve as a symbol of right-wing political demonstrations. Therefore, it is also a moment of resignification of these symbols that represent an entire nation.

I.e, Regardless of being a fashion trend, Brazilcore arrives full of controversies.

What is brazilcore?

As previously stated, Brazilcore is a fashion trend based on Brazilian colors and aesthetics. To be more specific, let’s go to the term itself. So, according to the dictionary, the word “core” can be defined as “essence”. Therefore, the essence of Brazil in colors, styles and way of living. The Brazilian way in clothes and accessories, basically.

This trend is a way of showing what Brazilian culture has to offer: its creativity. Therefore, the looks that have been popular in this trend use and abuse green and yellow clothes, as well as accessories. Furthermore, football t-shirts are also on the rise, largely due to their proximity to the biggest football event in the world, a sport that Brazil is a reference to.

Features of the trend

Basically combine the colors of the flag in the look. In addition to the traditional green and yellow, blue also stands out within Brazilcore.

The flip-flop also comes with everything to complement the looks of this trend, as well as shorts and hats. Very common accessories in the daily lives of Brazilians, especially those who live in coastal regions.

So, if you want to get in on the trend, bring the colors of the flag into your wardrobe and don’t be afraid to mix the colors. The more I live the look, the more Brazilcore.

Origin of Brazilcore

It is not known exactly where this trend started now, but what brought strength to Brazilcore was on the social network TikTok, by international fashion influencers. These content producers started to create trends by making looks with the colors of the flags of different countries, and Brazil’s was one of the most successful and gained a lot of strength in recent times.

However, before becoming popular as Brazilcore, this trend had already existed for a long time and is very common in Brazil. Root Brazilcore was born in the Brazilian outskirts, where the casual use of team shirts, flip-flops and clothes with Brazilian colors has always been a natural thing.

However, Until then, when it was mainly centered in this place, it wasn’t seen as something beautiful and worthy of becoming a trend, quite the opposite. In fact, this is one of the very controversial factors in Brazilcore.

Controversies surrounding Brazilcore

Despite seeming like a simple fashion trend, Brazilcore has already caused a lot of controversy. The first has to do with the aesthetic standard of the influencers who started to go viral with this trend. In general, so far what we have seen are rich women, the vast majority of whom are white and always thin, and almost none of them are Brazilian or have any direct connection to the country.

However, the biggest problem arises because this aesthetic has been common in Brazil for years and very popular in peripheral areas and until then had never become something to be reproduced en masse. In fact, for a long time what is now called Brazilcore was the target of criticism and rejection by the upper class as something ugly and poor.

Including a Brazilian influencer, Verena Figueiredo was one of the first to put the topic on the agenda on social media after the trend boom. “Which is enough to say that one thing is a trend and we have always worn a Brazilian t-shirt – often even ridiculed and criticized. Once international fashion people start looking at this, is it validated as a trend?”she asked.

And she’s not the only one to see a problem with that. Stylist Suyane Ynaya also pointed out the problem: “I think it’s powerful to see our culture reaching great places, but I smell danger because we always lose a lot from it. Trends going viral and showing people from outside wearing team shirts, as if this work hadn’t been done forever”she stated.

Inspirations

Finally, to finish, check out some inspiration for Brazilcore looks to rock:

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Sources: Purepeople Fair Closet The People FFW