MC Loma is a funk singer who burst onto the music scene in 2018 with the carnival hit “Envolvimento”, together with Gêmea Lacração.
Paloma Roberta Silva Santos, known as MC Holiday, is a Brazilian funk singer and now digital influencer. The girl became famous throughout Brazil in 2018, when she released the song “Envolvimento” together with two friends.
In fact, the song became the hit of that year’s carnival and changed the lives of both MC Loma and her friends, Mirella and Mariely Santos, known as “Gêmeas Lacração”. Currently 19 years old, MC Loma is away from music, dedicating himself to social media and his newborn daughter.
Then, Today we’re going to learn a little more about MC Loma’s life and career.
Who is MC Loma?
Paloma Roberta Silva Santos is the given name of the funk singer popularly known as MC Loma. Paloma was born on October 29, 2002, in the city of Jaboatão dos Guararapes, in the state of Pernambuco. And she was raised in Prazeres, a peripheral neighborhood of the city.
Both MC Loma and her friends Mirella and Mariely Santos, who form the musical trio with her, were born into humble families, and since they were little they had the dream of being singers. However, in interviews, the girls said they never thought their dream could come true.
Recently, MC Loma welcomed her first daughter, Melanie, who was born on September 9, 2022. The girl was born through a cesarean section. Furthermore, the singer said that, when she arrived at the maternity ward, she was already four centimeters dilated, even without feeling any pain.
The singer announced her pregnancy through a video in February of this year.
MC Loma’s career
MC Loma and the Gêmeas Lacração broke through in 2018, when they released the brega-funk hit “Envolvimento”. Paloma was just 15 years old, and the twins were 18. The girls recorded a video for the song in one day and without any kind of investment and it still went viral on the internet.
Not by chance, the song was considered the hit of the 2018 Carnival, ranking first in Spotify’s Top 50 Brazil list. Not bad for beginner girls without any heavy investment.
The trio became known for the comical tone of their videos and their extravagant, colorful look, heavy on neon. After their success, MC Loma and the Gêmeas Lacração went to São Paulo to perform at carnival blocks.
The girls’ success was undeniable, several renowned artists such as Anitta, Wesley Safadão and Solange Almeida have already sung the captivating hit “Envolvimento”. In fact, Anitta invited MC Loma and the Gêmeas Lacração to participate in her show in Pernambuco where she sang alongside them.
After this song, the trio released other songs and signed a contract with the record label Start Music.
Before the fame
As seen above, MC Loma achieved fame at a very young age, at the age of 15 the girl saw her life change upside down.
Therefore, she fulfilled her childhood dream of being a singer and famous. Then, MC Loma and her friends who played imitating famous artists and wrote songs for fun and made covers on YouTube exploded onto the internet.
This is because the covers they posted caught the attention of businesspeople who invested in the girls’ potential and launched them to success.
Controversies involving MC Loma
MC Loma has been involved in some controversies since she became known. One of the first took place in 2018, the year she burst onto the music charts. This is because the music video for the song “Passinho do Japonês” was considered offensive and accused of stereotyping both the culture and appearance of the Japanese.
Also in 2018, the singer, who was just 15 years old, had shows canceled in Recife and João Pessoa because she was not attending school as she should.
Case against record company
At the end of the same year, MC Loma terminated his contract with the record label Start Music. The singer justified the breach of contract by alleging poor management of her career. This is because according to her, even with several shows scheduled, both she and her friends were not receiving the full amount. She stated that the production was keeping the fees charged for the artists’ shows.
However, with the breach of the contract, the girls acquired a million-dollar debt with the producer, in addition to spending almost a year without being able to perform because of the lawsuit. After almost a year, they were finally able to perform again without any problems.
Then, in 2019, they returned to the pop scene under new artistic advice. However, the process with Start Music remains confidential.
Currently away from music, MC Loma has used social media to support herself. After all, the singer has almost 9 million followers on her Instagram profile alone, and has already said that she intends to continue publishing, in addition to her musical career.
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Sources: Ofuxico eBiography Wikipedia
