The term Female Empowerment has been discussed for decades and has brought to light important reflections on the role of women in society.
Last year, female empowerment was one of the most searched terms on search engines. Keywords such as feminism, empowerment, girl power and female empowerment saw a 160% increase in interest. According to Google Trends, a tool that indicates how often a term is searched on the platform.
We advance in science and technology. We discuss a lot about the role of women in society, however, we still live in a patriarchal world. Which means that women have always occupied a role as caregivers, being seen only as mothers, wives and housewives.
An example of this is the achievement of women’s right to vote. Something simple for today. But at the time, a milestone for women. One of the first manifestations of women’s real insertion as a modifying agent in society.
Certainly, today, debates about the place of women in contemporary society are frequent. Despite this, we still have many remnants of this patriarchal heritage. Therefore, it is extremely important that female empowerment is included in public agendas worldwide.
You’ve certainly heard about female empowerment, right? But do you know what it is?
Female empowerment: History of struggle and revolution
The term empowerment (empowerment) had its origins in the United States during the civil rights movements, which took place in the 1960s. The movements, which had several aspects, had an impact on an international level and were led by feminist women in the field of development and social movements, which took place in the mid-1960s. the 70’s.
Still in the 70s, the concept of empowerment was inserted into political agendas, especially in Latin America. The principle was to analyze the connection between feminism and empowerment. In addition to elucidating concerns about the concept of women’s emancipation. Discussions about empowerment were based on the individual and the collective. Although it is understood as a personal process, it can be influenced by the environment.
Furthermore, the objective of promoting gender equality and expanding the scope of empowerment generated the need to discuss the term in development fields. And it was, in the mid-1980s, that the concept of Empowerment was integrated into the Women’s Social Movement, which emerged throughout the world, with a particular focus among feminists in the so-called Third World.
Empowerment – A new conception of power
Published in The New York.
The change in these paradigms began in the 1990s, with women taking on the roles of breadwinners and heads of the family. In this sense, advertising is aimed at women, when the purchasing decision leaves a male core and is aimed at women. This reduction in marital hierarchy began to materialize at the end of the 20th century.
As a result of this, the scenario in Brazilian families begins to change. By the way, according to data from IBGE (2015), Brazilian women are not only having children later, but are responsible for 87% of families. Therefore, households headed by women increased by 67% between 2010 and 2014.
Therefore, with more active participation, female empowerment becomes the target of discussions across all communication channels.
The time is to understand the role of women – whatever they want, in contemporary society.
Empowerment and recognition of women
Empowerment is closely linked to the recognition of women, this is one of its greatest principles, a struggle to recognize gender equality and see women as agents, part of society, who can act in any area, express their opinions and decide which path to follow.
Recognition also aims to seek freedom granted to man, such as the choice to have children or not, marry or not, become politically involved or not.
Discussing female empowerment is always challenging patriarchal ideology and machismo. It is to instigate, inform and welcome women, so that they can seek material resources to empower themselves, recognize their place in society and in many cases, transform a precarious condition, based on isolation, aggression and abuse.
And first of all, recognize that gender inequality is not only present in interpersonal relationships, but rooted in social consistency.
How about knowing a little more about how women can empower themselves, practice sisterhood with other women and seek their emancipation? One of the paths is Female Entrepreneurship, read and be inspired.
Sources: Sof Our Cause Our Science Periodicals
Images: Super Interessante, Patria Latina, The New York, A Better Balance.
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