Find out more about Dior: created by designer Christian Dior, who became synonymous with sophistication and exclusivity.
You may not know the story, but at some point in your life you have heard the name Dior. This is a French luxury brand renowned for its important influence in the world of fashion. Founded by Christian Dior in 1946, the Maison quickly made a name for itself with its first collection, which revolutionized women’s fashion with its voluminous, feminine silhouettes.
Over the decades, Dior has continued to evolve and expand its market, encompassing not only womenswear, but also menswear, accessories, fragrances and cosmetics. With a heritage of innovation, Dior still maintains a prominent position in the luxury market global.
So, let’s find out a little more about them? Stay with us!
How did Dior come about?
Dior, one of the biggest names in the luxury market, was founded in 1946 by Christian Dior, one of the most important French designers of the 20th century. Before opening his atelier on Avenue Montaigne, in Paris, Dior found a metal star on a sidewalk in the city, which became his lucky charm. In fact, there are reports that he was a very superstitious man.
His first collection, called New Lookwas launched in 1947 and attracted a lot of attention with its voluminous dresses and well-defined waist, revolutionizing fashion at the time.
Since then, Dior has established itself as one of the most relevant luxury brands in the worldwith a strong international presence. Today, the brand belongs to the LVMH Group and continues to launch acclaimed collections and accessories.
Brand consolidation and expansion
His first collection, the New Looklaunched in 1947, revolutionized the aesthetics of women’s fashionfeaturing silhouettes marked by the waist and voluminous skirts, which contrasted with the specific style of the Second World War era.
This collection not only made Dior a reference for fashion and sophistication, but also helped to revitalize the fashion industryattracting the attention of celebrities and influencers. The brand soon expanded, diversifying its products to include accessories, perfumes and cosmetics, solidifying its presence in the global luxury market.
Dior’s expansion was marked by a strategic repositioning that sought to maintain its image of exclusivity and prestige. With this, Dior continues to innovate, collaborating with artists and celebrities, such as the collection Dior Lady Artwhich highlighted the intersection between fashion and art. Today, the brand is part of the LVMH group and continues to expand, thus maintaining its tradition as a synonym for luxury and creativity in the fashion universe.
What are Dior’s characteristics and identity?
This big name in the luxury market is recognized for its identity marked by elegance, sophistication and a strong appeal to the idea of exclusivity. From the beginning, the brand stood out for its creations that combine tradition and modernitywhich brought feminine silhouettes with defined waists and very voluminous skirts. Therefore, the idea was to innovate after the war period.
Dior’s aesthetic is often associated with an aristocratic style, evoking references to the fashion of the Old Regime courts, while at the same time incorporates contemporary elementswhich becomes relevant in different times and social contexts.
Finally, it is worth mentioning that in addition to your clothes, Dior’s identity expands into diversity of products that include accessories, perfumes and cosmetics, all with that air of exclusivity and glamour. Who has never heard of the iconic perfume Miss Diorit is not? This perfume is considered a flagship of the brand.
6 interesting facts about Dior
1- It has a center for developing its cosmetics line
The big name in the luxury market has a center dedicated to the development of its cosmetics line, which is part of its research and innovation strategy. This center is aligned with LVMH Research and Development and focuses on create products that meet high standards of quality and effectivenessin addition to incorporating more sustainable practices. Pretty cool, right?
2- The Miss Dior perfume was a tribute to her sister
Catherine, described as a woman full of life and passion, was an inspired muse behind the fragrance, which reflects the feminine essence and sophistication of the Dior brand. The name Miss Dior was affectionately used by Christian to refer to her. The young woman, of course, had a significant influence on the designer’s career.
3- The classic Lady Dior bag did not originally have that name
The classic Lady Dior bag, a great icon of the brand, did not originally have that name. Launched in 1995, it was initially called “Chouchou”, which means “favorite” in French. The name it was changed in February 1996 in honor of Princess Dianawho received one of these bags as a gift from the then First Lady of France, Bernadette Chirac.
4- Revolutionized fashion in the post-war scenario
Christian Dior had a profound and revolutionary impact on post-war fashion. His proposal, characterized by striking silhouettes that emphasized the slim waist and voluminous skirts, not only defied the fabric restrictions of the time, but also symbolized a new era of femininity on a continent that was reborn from the difficulties of the Second World War.
5- There are flowers in almost all of the brand’s collections
This is certainly one of the characteristics that shape the identity of this luxury darling. Christian Dior always had a strong connection with nature, especially with flowerswhich became a symbol of femininity in his creations. Since its first collection, flowers have been a source of inspiration, appearing in prints and embroidery. Have you ever noticed this?
6- Christian Dior was superstitious
Christian Dior was a very superstitious designer. He was strongly linked to a star he picked up off a sidewalk, before accepting Marcel Boussac’s proposal to create his own brand. Furthermore, there are reports that he consulted aA psychic who mentioned the fact that his name would make him a very successful man. Since then, he has always taken these revelations into account.
So, what did you think about finding out more about this classic brand? Tell us! Enjoy and read too: Schiaparelli: history of the Italian brand influenced by surrealism
