For the year 2023, Pantone chose Viva Magenta to set trends, being a color that conveys strength, energy and optimism.
For those who are up to date with the main trends in the world of fashion, beauty and decoration, you know very well that every end of the year brings a lot of expectations regarding the color that will dominate next year. This is because in December, Pantone announces which color was chosen as a trend for the year. And for 2023 the color chosen was Viva Magenta.
Choosing color is a very detailed and specific process, based on behavioral studies that outline the main trends for the coming year. Therefore, the color experts at Pantone, a company that revolutionized the color standards market and established itself as the world’s leading color system, chose Viva Magenta for the 2023 Color of the Year.
It is a shade of pink, which comes from the red family and which, according to Pantone, is a color that conveys strength and energy, as well as optimism after a pandemic. And it will be seen everywhere, especially in fashion, beauty and decoration.
Viva Magenta: the color of the year 2023
Viva Magenta code 18-1750 is a shade of pink that vibrates strength and energy. It is a color originating in nature, and descends from shades of red, bringing a lot of vigor and life. In fact, the inspiration for choosing this color was the cochineal, an insect that releases a natural reddish dye that is highly appreciated around the world.
“In this era full of technology, we seek to be inspired by nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and was created inspired by cochineal red, one of the most precious dyes in the world, belonging to the family of natural dyes, being one of the strongest and brightest in the world. Rooted in what is primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter.”describes Leatrice Eiseman, executive director of the Pantone Color Institute.
Therefore, the color of the year 2013 stands out for being a strong, courageous and fearless, pulsating and exuberant color that has everything to do with positive feelings, such as joy, optimism and celebration.
Furthermore, the idea behind choosing this color is quite revolutionary, and aims to explore the dynamics between Artificial Intelligence and human creativity. Therefore, it is described as a hybrid color, which works in both the physical and virtual worlds.
Inspirations with Viva Magenta
Next, let’s get into the mood for the color of the year 2023 and check out some trends with Viva Magenta in the main areas:
Decorating with Viva Magenta
Long live Magenta in Fashion
Beauty
Pantone colors from the last 5 years
So, what do you think of the color of the year 2023, Viva Magenta? Next, let’s check out which colors were chosen as the color of the year before this one:
2022: Very Peri
Last year, Pantone’s Color of the Year was Very Peri 17-3938, a soft violet tone.
2021: Illuminating e Ultimate Gray
In 2021, instead of one color of the year, we had two, Illuminating Yellow 13-0647 and Ultimate Gray 17-5104, a shade of gray. The choice of colors was made to represent the period of uncertainty that was the year amid a pandemic.
2020: Classic Blue
In 2020, the color Classic Blue, 19-4052, was chosen, a solid shade of blue that communicates confidence.
2019: Living Coral
According to Pantone, the color chosen in 2019, Living Coral 16-1546, was inspired by the colors of nature, a lively and lively coral, which promotes a feeling of comfort and detachment.
2018: Ultra Violet
Finally, in 2018, the chosen color of the year was Ultra Violet 18-3838, a more dramatic dark purple tone that conveys the image of originality, empowerment and vision.
Anyway, which of these colors was your favorite? Tell us in the comments:
READ MORE:
Color combination – Understanding how the color wheel works
Personal coloring test: how to discover your color palette?
Color blocking, what is it? Looks, colors + 15 inspirations
Colors of the year 2022: check out the trends for next year
Color of the year 2021, what is it? Choice process and how to use it
Fendi color: how to use the new trend in decorating spaces
Fonts: Casa Cor Zanotti Pantone Dasartes
