One of the main attractions of Atlantain the United States, is the Coca Cola Museum, World of Coca Cola. Located close to the city’s famous aquarium (121 Baker Street NW), the museum has several attractions for soft drink lovers.
For around two hours, visitors take a walk through the history of Coca Cola, from the moment its formula was created to the great power that the brand became.
Discover the Coca Cola Museum in Atlanta
Tickets for the tour cost 16 dollars, but it is possible to buy combos that include other tours and save a little. For example, entry to the World of Coca Cola (Coca Cola museum) and the tour of CNN They cost 27 dollars together. If you were to buy them separately, both would cost 31 dollars.
The museum
Opened in 2007, the new Coca Cola museum presents the history of the brand, which is headquartered in Atlanta, and features attractions that can be visited according to the desire of those who are there.
Ursus
After watching a short presentation by a guide and a video, the visitor chooses where they want to start. Even the famous bear from the soft drink advertisements is there to take photos in the same style as Mickey Mouse.
Secret formula
One of the museum’s most popular attractions is the “The Vault”. With security guards on the door and bold letters stating that access is restricted, the safe holds Coca Cola’s biggest secret: its formula. The secret has been in the museum since 2011, as was published at the time in Folha de S. Paulo.
Visitors enter the vault, try to mix ingredients to create the drink, open drawers to find secrets and discover more about the brand. Everything in a very interactive way. After that, six people play a Wii-like game and try to open another door. After achieving the objective, everyone arrives at the most anticipated place: the small safe where the formula was taken at the end of 2011. It’s worth the show.
Flavors from around the world
One of the most interesting points of the Coca Cola museum is the Taste it. There, everyone has the opportunity to try more than 60 flavors of soft drinks from around the world. Africa, Peru, Thailand, Italy… You can take as many as you want and as many times as you want. The only thing that leaves something to be desired is that the Brazil it was not represented by guaraná but by Nestea, as well as other countries.
At this location, visitors can also try new Coke products and even drink the original soft drink and its variations (Zero, Light and others) as much as they want.
Other attractions
The museum also has a 4D film, a room where several Coca advertisements are shown and a museum with more details on the brand’s history and famous products and advertisements, including the “Super Mini Stars” of the Brazilian team.
Store
If you like souvenirs, get ready to spend a good few minutes in the museum shop. Keychains, clothes, accessories, makeup, glasses, kitchen products… In short, everything you can imagine! It’s worth the fun. In fact, the whole museum is worth it. Modern, interactive, unapologetically capitalist and with a US feel. If you’re in Atlanta, you have to experience the world of Coca Cola.
WORLD OF COCA COLA
From Sunday to Thursday, from 10am to 6:30pm
Fridays and Saturdays, from 9am to 6:30pm
121 Baker Street NW
Atlanta, GA 30313 – 1807
(404) 676-5151 or 1-800-676-COKE (2653)
Adolfo Nomelini
Journalist graduated from PUC-SP and postgraduate in Communication in Digital Media, he is passionate about music, coxinha, television, his glasses and the internet. He has worked with online content for more than 15 years and spends much of his time “throwing his body out into the world, walking everywhere and, according to the natural law of encounters, leaving and receiving something.”
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