From the 4th to the 11th of September, São Paulo Design Week is held, DW!. The event takes place in different places in the city, such as streets and shopping malls in different neighborhoods of the capital of São Paulo. Among the brands that will be present and present various decoration, design and architectural innovations is Florense.
Since 2012, the festival has presented the public with various inspirations from the area. This year, Florense promises “a place of immersion and wonder”.
Experience offered
Anyone who goes to enjoy the festival at Alameda Gabriel Monteiro da Silva will be able to enjoy a unique experience that will activate all the senses.
Named Ipsius, the store’s unusual installation brings together all the brand’s details. For the brand’s creative director, Roberta Castellan, to explore the essence of Florense, it is necessary to offer customers and visitors a detailed experience. As a result, the space features crockery, perfume and an exclusive playlist.
The person responsible for the work is the artist and architect Gustavo Neves.
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What the Florense store at DW is like! 2022?
The entrance hall is already an invitation to immerse yourself, where large sculptures are on display and await visitors. Just ahead there is a ramp that gives access to the installation itself.
And it is from there that the customer undergoes the olfactory experience that promises to be unique.
At the end of the experience, a new surprise: at the exit of the space there is a botanical laboratory where people can enjoy the beauty of the place and even light incense. As a result, the strategy promises a greater connection with the universe, through prayers and requests.
In this environment, the user will be able to deposit their incense in a large censer available.
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The brand’s new
The DW! It is the perfect space for the presentation of Florense’s new fragrance, the Origo botanical parfum. The product is composed of a mixture of roots, lemon, rosemary and oak moss.
The Ipsius exhibition as a whole aims to connect the visitor with their own essence as if it were a prism, where the brilliance of internal colors are brought out through a synesthetic experience.
Furthermore, the four playlists that feature Brazilian and universal rhythms, the crockery and other creative items created by Gustavo Neves and Iran Jr., from Le Fatagis, will be available in all Florense stores after the festival.
“The support of mother nature – our roots – and the importance of her care are present in the materials,
processes, origin and destination of all elements present in the work. Beyond what can be seen, sounds and
aromas guide you inside, in an almost ethereal environment, with acoustic, thermal and sound insulation”, explains the brand.
About DW!
The 11th edition of DW! is carried out in person and online. Furthermore, the activities are distributed across hubs and design districts in the city of São Paulo. Therefore, squares, stores, museums, shopping malls, art galleries, educational institutions, among others, are part of the festival.
Locations: Alameda Gabriel Monteiro da Silva; D&D Shopping; Gardens and South Region; Vila Madalena; Pine trees
and Western Region; Shopping Cidade Jardim; Centro, Paulista and Higienópolis; North Region and Shopping Lar
Center; Eastern Region – “Digital” District (online only).
About Florense
In conclusion, Florense is an authorial company that has ecologically correct production processes and international design. Furthermore, through innovation, it develops exclusive technology in order to offer the best in the furniture segment.
The brand dominates all industrial processes, operating through the system custom made and customizing
each project with great flexibility of measurements, variety of materials and finishing standards
exclusive.
The culture of factto a man, maintained since its foundation in 1953, contributes to making each
really unique project.
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