Big Brother Brasil is one of the most anticipated realities on Brazilian television and one detail never goes unnoticed: the decoration. Thus, for the third consecutive year, ARTEX and BBB 23 have signed a successful partnership.
The brand is the only one in the segment that launches an unprecedented and limited collection exclusive to the most watched house in Brazil.
ARTEX no BBB 23
This time, at BBB 23, ARTEX presents three exclusive and official prints, including bedding with quilts, sheets and duvets, in addition to the leader’s iconic bathrobe.
With the Dunes and Cove themes, the prints were developed especially for the reality show and are inspired by the Desert and Deep Sea rooms. Furthermore, it is clear that the leader’s room with the Metaverse theme could not be left out.
Parts technology
The bedding features double-sided matelassé technology, ensuring quality, tradition and multiple combination possibilities.
The bathrobes are produced with pure cotton with a weight of 425 g/m², guaranteeing softness, comfort, practicality, softness and freshness for moments of relaxation, from post-bath to rest hours.
As a result, in addition to being resistant, the product also has long sleeves, embroidery, pockets and a shawl collar.
“ARTEX is in the most watched house in Brazil for the third consecutive year with a collection developed exclusively for the program. Globo is a super partner and we work together with great synergy to bring the BBB experience into the homes of Brazilians.
It’s incredible to see a brand as traditional as ARTEX participating in the biggest reality show in the country, entering our customers’ homes in a different way, not only through the products, but also through the conversations generated by the program on social media”, comments Bárbara Gomes, Director of Marketing, Product & Branding at AMMO Varejo.
With almost 90 years and more than 100 stores spread across Brazil, the brand’s young, digital DNA and in tune with market trends, always with great cost-benefit, is translated through a wide portfolio of bed and bath products, as well as luxury items. decoration and solutions for consumers’ entire homes.
How much do BBB 23 ARTEX products cost?
Firstly, it is important to highlight that the official BBB23 collection is a limited edition. Therefore, it is now available on all ARTEX sales channels. Therefore, prices start at R$299.90.
Consumers who wish to purchase the line’s products can do so through physical stores or the website.
About ARTEX
Almost 90 years old, ARTEX is a Brazilian brand, from the AMMO Varejo portfolio, which combines quality and tradition with trends and novelties for the entire home.
With a wide portfolio of bed and bath products – its core categories, as well as decoration items, table and serving items, organizers, rugs, curtains, pet line, among others.
The brand is present throughout Brazil, with more than 100 physical stores, in addition to ensuring a digital presence through the website www.artex.com.br.
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