Nati Vozza is a fashion icon and owner of the women’s clothing brand ByNV. However, the businesswoman began her career with the Glam4you Blog.
Nati Vozza is a digital influencer, blogger and businesswoman, owner of the clothing and accessories brand ByNV. Initially, in 2009 she created the blog Glam for You focused on the fashion world. Her main topics involved fashion and styling tips, talking about celebrities and people she admired.
In short, the bolg’s success grew every day, even though it was a time when bloggers didn’t show their faces in posts, the number of readers curious about Nati Vozza’s tips grew every day.
And with her growing success, Nati saw an opportunity to expand and create her own brand. And that’s what she did in 2012, creating the women’s brand ByNV, focused on the high-end public. Anyway, her brand has 5 physical stores in São Paulo and has millionaire sales.
Who is Nati Vozza?
In short, her name is Natália di Rocco Vozza, she is 1.61 m tall and was born in the city of Campinas, in the interior of São Paulo, on November 22, 1984. Interestingly, she is called ‘Tata’ by her family and friends .
Furthermore, her parents separated when she was 9 years old. In addition to her sister, on her father and mother’s side, Nati also has a brother on her father’s side. Her father is a doctor and owner of a healthcare company, while her mother works at ByNV, Nati Vozza’s company.
According to Nati Vozza, she was a child who gave her parents a lot of work, especially during her adolescence. In this way, she studied at five different schools. But, after finishing high school, Nati decided to study psychology. However, after attending the first year, she realized that it was not what she wanted.
Soon, he dropped out of the course and went to Anhembi Morumbi University (São Paulo), to study fashion. However, halfway through fashion college, her father discovered that he was missing classes. So he made her return to her hometown.
Upon returning to Campinas, she started working as a salesperson in a shopping mall. However, she soon returned to São Paulo, where she worked in a store and lived at a friend’s house. Interestingly, this friend is her then-future husband’s cousin. Anyway, Nati returned to fashion college to complete her studies.
Personal life
In 2011, Nati Vozza married Antônio Junqueira, who at the time worked in a bank. Interestingly, it was Nati herself who designed her wedding dress. Furthermore, in 2015 they had a son named Bernardo. However, in 2020 they separated, putting an end to their 13-year relationship. Since they lived together before making their union official.
Currently, the former couple maintain a friendly relationship, including Antônio is a partner and manager of Nati’s clothing brand. After the divorce, Nati maintained a relationship with economist and investment specialist Renato Breia.
Afterwards, the digital influencer had a brief relationship with actor Rômulo Arantes Neto. However, none of these relationships have been confirmed.
However, on New Year’s Eve 2022, Nati Vozza began her first public relationship, with civil engineer Alcyr Araújo. Who is she currently dating.
Career
When he returned to São Paulo, Nati Vozza worked at the store for a year. But, as she had some problems, she ended up going to work at a company as a bilingual assistant. Soon after, she got a position at the famous luxury store in São Paulo, the renowned multi-brand store Daslu. And it was through this experience that the blogger wanted to create her own fashion blog.
Thus, the Glam for You blog emerged in 2009, whose objective was to build your future in fashion. Which was a very smart move by Nati. Well, she knew how to take advantage of the beginning of everything, a time when Brazilian fashion blogs were very scarce.
So, Nati Vozza created the Glam4you Blog on a free platform. And on her blog, she made posts with fashion and styling tips, about celebrities, among others. In this way, Nati started photographing what she was wearing and making interactive videos, causing the number of followers and readers to increase more and more.
Anyway, with her success, the influencer decided to leave Daslu and focus on her blog and with the help of her father and Antônio, she started investing in Glam4you. As a result, the influencer started attending fashion events to make contacts, the famous networking, which worked very well.
Likewise, she began to stand out on social media using Snapchat producing varied content. But currently, the influencer is more focused on Instagram. Where she shows her looks, in addition to producing content for her brand.
Anyway, brands soon started looking for Nati to publish posts, thanks to the prominence she was gaining more and more in the fashion world.
Nati Vozza creates her own brand
With the great exposure of the Gram4you Blog, Nati Vozza decided to make her big dream come true, which was to open her own brand. So, together with her sister-in-law, she opened an online store on a free platform. Thus, ByNV was born, which today is simply called NV.
In short, ByNV is a women’s clothing store focused on the high-end public. Initially, Nati created the designs and was responsible for purchasing the fabrics, making the pieces (made by outsourced seamstresses) and marketing. Meanwhile, the financial part and logistics of product delivery were carried out by the sister-in-law.
Furthermore, the brand became a great success, as a result, demand for the pieces continued to grow. And Nati used vintage pieces, which she loved to use and customize, as her main inspirations. This way, she launched a few models at a time, without having a complete collection.
In 2016, the businesswoman opened her first physical store. This same year, the brand had gross revenue of R$3 million. In the following year, revenue was R$5 million and continued to grow. Thus, in 2019, the brand had revenues of R$100 million, with a forecast growth of 80%.
Currently, ByNV has five stores, four of which are located in São Paulo, with the one in the Jardins neighborhood having 3 floors and 440 m². As for the fifth store, it is located in his hometown, Campinas.
Grupo Soma acquires NV
Recently, Nati Vozza sold its ByNV brand to Grupo Soma, which also owns nine other brands, such as Farm, Animale, Maria Filó, Cris Barros, among others. In short, the purchase agreement was valued at R$210 million, part of which was paid in group shares.
As a result, Nati and her partner and ex-husband Antônio continue to lead the business. In fact, the acquisition of the brand by Grupo Soma is helping in the development of the brand, which is now called NV.
In short, it was the exponential growth of the brand in recent years and its strong digital presence that sparked the interest of Grupo Soma. Which aims to expand the brand’s reach, both digitally and by increasing the number of stores.
Finally, Nati Vozza states that even with the acquisition made by the group, the brand will not change. In fact, it has future plans for stores outside of São Paulo, the launch of an app and a possible resale platform.
In any case, the influencer, who has 1.3 million followers on Instagram, continues to be NV’s main showcase. Furthermore, she is responsible for the brand’s famous fitting room becoming marketing for her brand:
“I used to try on clothes at home and show them on video to people. I saw that it worked much more than just posting a photo”, says the businesswoman.
In fact, there are also other digital influencers hired to promote the brand, who according to Nati, feel free to wear the pieces they prefer:
“We don’t impose pieces based on stock levels, we always leave them free to wear what they like and identify with, creating desire for the brand”, says Nati Vozza.
Find out more about her life at: Nati Vozza and new boyfriend post photo together for the first time.
