Have you ever heard of “visagism”? Learn more about the techniques that combine beauty, personality and harmony of features.
Do you know what visagism is? This set of techniques has been gaining more and more space in the world of beauty, which is growing more and more every day. If you If you already work or dream of working with beauty, knowing the techniques of visagismo can be a differentiator.
This is a set of techniques used especially to enhance beauty. To do this, a study is carried out on that person’s physical and psychological characteristics. Interesting, right?
It is possible to change the haircut and color, the design of the eyebrows, the cosmetics and makeup to be used, among others, through the technique. However, this is a job that cannot be done by just anyone.
The techniques are applied by professionals specialized in the area, who have received instructions on how to act in each case. This professional is called a visagist.
Origin of visagism
The concept was created by a plastic artist from São Paulo who is already recognized around the world, called Philip Hallawell. The artist has been studying for 40 years how the human brain understands images. Therefore, the idea is to reveal the best of each person’s identity through harmony and aesthetics. Visagismo is not just about external beauty, but about translating each individual’s style and personality.
In other words, the aim of facial visagism is to reflect the inner side of each person. To achieve this, the technique understands the main face shapes of most human beings and proposes hair cuts and coloring, makeup styles, eyebrow design, among others.
However, despite having only appeared in Brazil around 2002 and becoming popular a few years ago, the term “visagism” has existed since 1937. The word is a translation of “visagisme” which comes from the French visage, which means “face ”. Hallawell was responsible for bringing together what already existed about visagism and structuring the concept as it is known today. The artist even published some works on the subject, which today are the theoretical basis of the technique.
Importance of visagism
Our beauty is usually directly linked to how good and self-confident we feel about ourselves. After all, it is through safety that we are able to behave and express ourselves in the best way.
Therefore, the technique assumes that beauty manifests itself through the integration between how you feel about yourself and how you see yourself. Furthermore, it seeks to apply what suits each person best to improve the harmony of features.
After all, not everything looks good on everyone, right? Often, a cut that looks great on one person simply doesn’t suit another. The proof of this is that the standards do not fit everyone. Furthermore, it is important that our image conveys who we are inside, our personality, our tastes, etc.
How does it work in practice?
When looking for a visa therapist, he or she will carry out a thorough analysis of your personality and what you want to convey to people. At the same time, of course, he will make a careful assessment of your physical appearance and main features.
Then, from the sum of these elements, it is possible to put visagism into practice. So, it is possible to establish the best techniques for each person based on their style and tastes. Then, this is added to what will bring greater harmony. In other words, visagism always takes into account the sum of your interior and exterior in search of the best results.
In Philip Hallawell’s work, with regard to the individual’s personality, he always recommends that the personality archetypes and temperaments established by the psychoanalyst be considered Carl Jung.
Furthermore, for face types, it takes into account the main features of each of them. There are eight in total: round, oval, rectangular, square, triangular, inverted triangular, diamond-shaped and hexagonal with a straight base.
Most applied forms of technique
Visagism in the eyebrows
Eyebrows are essential for our facial expression. Therefore, it is very important that they are in line with our personality and with what we want to convey.
For example, straighter eyebrows express strength and determination, while curved eyebrows convey more sensitivity. More arched eyebrows bring more joy and dynamism to the face. When well adapted to the shape of the face and personality, eyebrows enhance the look and reflect the personality of each woman.
Visagism in makeup
Although makeup allows for very different and individual tastes, there are also visagism techniques in this area. The technique is generally used to define the best color palette, the best facial contours, among others. This is always done according to each person’s features, the best contours and colors, according to the features and skin tone.
Hair styling
In addition to the face, the hair, which shapes our face, can also be modified through visagist techniques. It turns out that each hair color, cut and texture can also express different characteristics.
Darker hair, for example, expresses more naturalness and strength, while lighter hair conveys softness and spontaneity. Hair in more open and even colorful tones can convey more intensity and personality. The cut also influences a lot. Shorter cuts are seen as more modern and creative while longer cuts are more serene and traditional.
In other words, there is also a lot to be explored by hairdressers. After all, this is a unique way of matching the client’s personality and tastes with what best suits their physical characteristics.
How to specialize
If you want to become a visagist, you can look for an educational institution that teaches a course in the area of Aesthetics and Cosmetics. You can also take a specialized course in the area.
Some colleges already offer degrees in the area of Aesthetics and cover visagism in a more complete way along with other aesthetic techniques. There are also some short courses for those who just want to have a more general idea of the techniques for entering the beauty market.
Did you like it? Do you want to work in the beauty industry or do you like learning about different techniques to look more beautiful? So, maybe you will also like this article here.
