Makeup is not ready without powerful eyelashes.
A good mascara is essential to guarantee a powerful look.
There are two factors that influence the quality of an eyelash mascara: the formula and the shape of the application brush.
The mascara brush will shape the strands into the desired shape and the formula will leave them full-bodied and ensure the product fixes, keeping them in place.
The market offers more innovative mascara options.
We made a list of the 5 most innovative mascaras.
There are national and imported options.
Diorshow Pump‘N‘Volume da Dior
One of the most recent launches among the most innovative mascaras, Diorshow Pump’N’Volume bet on packaging material.
The base of this mascara’s packaging is flexible, allowing you to use every last drop of product, as well as better distributing the product on the application brush.
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Pro Beyond Twisted Lash da MAC
The Canadian brand is famous for the range of lipstick colors it offers, as well as being recognized for the quality of its foundations and concealers, but it is not well known for its mascaras, which is why it always needs to innovate in this sector.
Last year MAC launched one of the most innovative mascaras: Pro Beyond Twisted Lash.
The brush of this eyelash mascara has a flexible shaft, allowing application at different angles.
In addition to reaching all strands, it facilitates application, avoiding those undesirable smudges, especially for those who can apply mask using only their right or left hand.
The Pro Beyond Twisted Lash also makes the work of professional makeup artists easier, as they can shape the brush so that it is easier to apply the product to someone else.
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Eudora’s Soul Turbo Double Impact
One of the most innovative eyelash mascaras on the national market. There are two products in one package.
One end is a common mascara for upper lashes, while the other end has a smaller applicator, perfect for applying product to lower lashes.
Guaranteeing a more open and expressive look.
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Roller Lash da Benefit
The translation of the name “eyelash curlers” conveys the objective of this product: to curl the eyelashes.
And the difference is, once again, in the applicator.
The brush has some teeth that wrap around the hair and curve it, creating a curling effect.
In addition to being one of the most innovative mascaras on the market, it has super cute packaging.
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High Lenghts Mascara da Clinique
Clinique is an innovative brand.
It was the first cosmetics brand entirely developed by dermatologists, the objective was to create fragrance-free and hypoallergenic products.
It was to be expected that the brand would be the creator of one of the most innovative mascaras.
The innovation of High Lenghts Mascara is also in the applicator, which is shaped like a curved comb.
The idea of this applicator is to remove less product from the packaging, avoiding waste. Furthermore, the brush promises longer lashes.
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