Every year, paint brands and architecture and decoration companies develop studies to assess the trend color for the following year. Therefore, Viva Magenta is the tone chosen by Pantone 2023.
Although it is widely explored by fashion, the color also enters the trend palette of interior designers in order to guarantee a modern and current decoration. Want to know how to use it? So keep reading!
What is the Pantone color for 2023?
According to the brand, the color trend for fashion and decoration 2023 is Viva Magenta 18-1750.
The choice has a shade from the red family and brings an aspect of nature that represents energy and vigor.
Furthermore, the color is also a sign of strength, which brings back a fearless and courageous feeling that pulsates and celebrates life in an optimistic and joyful way. In this way, Viva Magenta promises to write a new narrative for next year.
“This year’s Color of the Year is powerful and empowering. It’s a lively new red that revels in pure joy, encouraging experimentation and unrestricted self-expression, an electrifying and limitless tone that manifests as a standout statement” explains the brand.
As a result, the rebellious spirit of Viva Magenta welcomes 2023 in an energetic and rebellious way. After all, the color refers to good humor, audacity and is inclusive for everyone.
“In this age of technology, we seek to be inspired by nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by cochineal red, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has ever known”, explains Leatrice Eiseman, executive director of the Pantone Color Institute.
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What is Pantone 2023?
First of all, you need to know what the Pantone Color Institute is. Basically, it is a business institution that belongs to Pantone.
This “department” is responsible for highlighting seasonal colors that will be trending. Therefore, the color of the year predicts what the world expects for clothes, products and visual identity.
How to use the Pantone 2023 color in decoration?
In 2022, the Pantone color was Very Peri, a color very similar to the trend for 2023. In this way, from blue-violet the color changes to a tone more towards red.
After all, according to experts in the field of architecture and decoration, sober shades of red will be on the rise next year.
Therefore, we have selected some tips on how to add Viva Magenta to your decor in order to create a modern and cozy space.
To achieve this, the secret is to focus on the details. Whether on a wall, decorative objects or even a colored window, just use your creativity and opt for an effect that is not boring and that is versatile enough to combine with various styles.
Next, check out some inspiration on how to use the Pantone 2023 color in decoration:
How is the color of the year chosen?
Pantone 2023 was chosen based on color consultancy and psychology analysis.
“To arrive at the selection each year, Pantone color experts at the Panto Color Institute scour the world for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, entertainment styles and socioeconomic status,” he explains. .
In addition, the brand also evaluates other scenarios such as social media, sporting events, technology, materials and textures.
What is the color of the year 2023?
Every year, companies from different sectors such as fashion and decoration carry out studies in order to identify what the 2023 trend color will be.
The study takes into account a series of factors such as people’s routine and their feelings. Therefore, they do not always arrive in similar tones.
Therefore, we list the colors of 2023:
About PANTONE
The PANTONE® brand was created by Pantone Inc. in Carlstadt, United States. Considered the authority on colors in the world, it is known for its cutting-edge systems and technologies created for processes involving colors with precise reproduction, in the selection, communication and color control stages.
The PANTONE® name is known worldwide as the standard language for accurate communication at every stage of the color management process, from designer to manufacturer, from dealer to consumer, across multiple industries.
In 1963, Lawrence Herbert, founder of PANTONE®, created an innovative color identification, matching and communication system to solve problems associated with producing accurate color combinations in the graphic arts community.
Over the past 50 years, the PANTONE® brand has developed and refined the concept of its color matching system, adapting it to other industries where faithful color reproduction is critical, including digital technology, textiles, plastics, architecture and interiors. .
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