Adidas is one of the most respected and desired brands in the sports and fashion sector. Shall we know a little more about her?
Adidas is one of the most recognized and respected brands in the sports sectorwith a history that began in 1949. Founded by Adolf Dassler, also known as Adi, the company began as a shoe factory in Herzogenaurach, Germany.
To mark stood out for its innovation in technologies of fit and comfort, like the Samba boot, which has become a big favorite among futsal and football players. To this day, its products are very successful.
So, let’s find out a little more about this story? Good reading!
History of Adidas
How did it come about?
Adidas emerged in 1949, when Adolf Dassler, also known as Adi, founded the company in Herzogenaurach, Germany. The name “Adidas” is a combination of Adi’s nickname, “Adi”, and the first three letters of his surname, “Das”.
To mark began to stand out in the 1950s with innovation in fit and comfort technologies, such as the Samba boot, which has become a favorite among futsal and football players. Furthermore, it also revolutionized streetwear fashion with the emblematic Samba tracksuit and sports sneakers, which became a classic of the urban look,
Finally, as the brand evolved, it continued investing in productions that were already working and improving products. In 2010, Adidas began to focus on sustainability, developing clothing and footwear lines using recycled plastic from the oceans and producing products that reflect their values and ideals, such as the Superstar Pride Pack, a sneaker for LGBT+ pride month. Pretty cool, right?
How was the disagreement between the brothers?
The disagreement between brothers Adolf and Rudolf Dassler began to appear in the 1930s, when the brothers’ wives, Käthe Martz and Friedl Strasser, fought. This strained the relationship between the brothers, who had very different personalities.
Both performed specific roles: Adolf, nicknamed Adi, was the visionary who developed the shoes, while Rudolf, nicknamed Rudi, was more extroverted and took care of sales.
Tension between brothers only increased after World War II. This happened when Rudolf decided to found a second brand, Puma. The conflict came to an end in 1948, as the brothers decided to definitively separate and divide the factory, which had been founded in 1924.
Brand expansion
The expansion of the Adidas brand began in the 1960s, when the company began selling beyond Europe. Due to this, has become one of the leading sports brands in the worldwith the help of sponsorships of major sporting events, such as the Football World Cup and the Olympic Games.
Already in the 80s and 90s, Adidas continued to increase its global presence, opening branches around the world and becoming one of the most recognized and respected brands in the sports sector. The company also began to focus on fashion and style, launching clothing and footwear lines that became popular among young people.
Finally, started investing in technologydeveloping products such as Boost and UltraBoost sneakers, which have become very popular among athletes and consumers in general.
What are the characteristics and identity of Adidas?
Adidas’ visual identity is marked by its simplicity. It uses three different logos: the one with the three stripes, the one in the shape of a mountain and the brand name written in letters. Each of these logos has a specific meaningsuch as the structural strength and reliability of the stripes, the overcoming of difficulties represented by the mountain and the approach of having something bigger than just three stripes on the trefoil.
Therefore, these visual characteristics are essential to the brand identity, as they were designed to impact the market in a simple way and allow quick identification by your audience. Furthermore, the brand has invested in partnerships and products that reflect its values and ideals, such as the line manufactured with FARM Brasil and products that promote sustainability.
Main products sold by Adidas
Some of Adidas’ main products include high-performance sneakers for various activities, such as running, football and basketball, and clothing and accessories, such as sweatshirts and shorts, which were designed for provide comfort and style during sporting activities.
Furthermore, the brand invested in fit and comfort technologiessuch as the Samba boot, which has become a favorite among futsal and football players and has developed products that improve the feeling of comfort during use, such as the first model of boot made from nylon.
Don’t worry, because we don’t stop there: Adidas created a running shoe that helped break world records in athletics, and then expanded into the fashion and style sectorlaunching clothing and footwear lines that became popular among young people.
So, what did you think of our content? Tell us! Enjoy and read too: Louboutin – Success story of the red-soled shoe brand
