Gone are the days when smartphones or tablets were only used to communicate, access the Internet and social networks… that’s right, but times have changed and now they can also take on the role of women’s new best friend, serving as true beauty allies. So, as if the infinity of apps linked to fashion and beauty weren’t enough, L’Oreal has just launched the “Makeup Genius”which is nothing more than an augmented reality makeup simulator app that allows you to virtually try on eyeliner or eye shadow through your smartphone or tablet, isn’t that great?
See too: Online makeup simulator: See first how your makeup will look!
L’Oreal Makeup Genius Makeup Simulator
According to Clive Balooch, the style director at L’Oreal:
“By combining knowledge of consumers, science and existing technology for monitoring facial expressions, we were able to calculate the best possible algorithm capable of producing extremely realistic color in real time from a smartphone.”
See too: Trendstop Fashion Trendtracker, fashion on your Smartphone!
“Makeup Genius” It works as a kind of interactive mirror that allows you to see your face under the effect of the tested product, and that’s not all, through the makeup simulator app itself, you can also order the item in the brand’s e-shop.
See too: What to wear today? Receive the answer on your iPhone screen!
The bad news is that, for now, the makeup simulator app is only available in France, the United States and China, however, they promise that it will be present in all other countries.
With this step, the French brand hopes to become a leading brand in the beauty sector for smartphones, without a doubt, a great ally when it comes to producing incredible makeup. Now we have to keep our fingers crossed for the L’Oreal makeup simulator to arrive here soon!
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