The Commercial that Killed a Fast Food Chain

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I have been working on this video for like two years, I think about Mr. Delicious at least once a week. He sells aluminum siding, but also goes to Bora Bora with…sex workers? Maybe? He’s on his second marriage. He spends too much time at a bar called The Rusty Anchor. He is both effete and signals that he is wealthy while also being working-class? He also likes to read ROMANCE NOVELS WHILE EATING RAX?! So I guess that’s what in the suitcase???

You can watch the full Mr. Delicious documentary here:

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47 thoughts on “The Commercial that Killed a Fast Food Chain

  1. Many people are coming to this video by way of reddit. Hi! Hello! This is the vlogbrothers YouTube channel. This will probably represent the peak of our Rax-related content, so if you are looking primarily for Rax-Facts, you may not want to subscribe.
    You happen to be visiting in the midst of Pizzamas. Do you need a strange t-shirt featuring a mustachioed man in various incarnations? Well, then, have I got news for you: http://pizzamas.com -John

  2. LOL! We had a Rax near us growing up, I loved the salad bar but never really ate anything else there. My mom liked it because it wasn't just some garbage burger chain. At some point after Rax was gone, and a couple other restaurants tried their luck in that location, it finally became an Arby's! LOL

  3. I have never heard of this restaurant before. I don't think we ever had this in Missouri. The entire thing seems like a deep cut Surrealist fake out done by some renegade art student who was given way too much power.

  4. I used to live by one of the few Rax still around, the inside didn't look much different than they do in these ads, haha. It was kinda like stepping into a time capsule. The food is pretty good too.

  5. A Rax commercial with Mr. Delicious and the tagline “You can eat here” is beyond parody. It’s what I would imagine Adult Swim would make as a parody fast food commercial.

  6. "ads were bad" you take that back! Yes they were always cringe but in ways that still make them interesting compared to all the Superbowl ads since like 09'

  7. Have you seen the latest ads from Wendy's? (Feb 2024) I swear, they give Mr. Delicious a run for the money!

  8. I'm probably older than most people who have sat through this video and I've never heard anything about Rax before. Was this just a regional fast food chain? I think I probably would have eaten there though.

  9. I genuinely wish I could've talked to the people responsible for this campaign. It's just so delusional and out of touch with reality, it almost seems deliberate.

  10. I remember that restaurant… there were 2 of them in my region. It was an OK alternative to the usual suspects.

  11. I worked for Rax back on the day and that place was immaculately clean! Great food also! Sad that standards are so low because of corporate greed now. These places were bomb! Especially the chocolate chip shakes! I miss it! Very well managed and staffed.

  12. Mister Delicious looks like that drawing of Kelsey Grammer in that Frasier episode where he stresses over his big forehead

  13. It was great to meet you two at the Rax in Dayton! Thank you for making time for everyone who came and signing my Anthropocene Reviewed. I hope the food was good! DFTBA!

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