Miu Miu: conheça a história da grife jovem e moderna

know the story of the young and modern brand


Miu Miu is an Italian luxury brand founded by Miuccia Prada in 1992 that celebrates female plurality. Click and learn more!

Miu Miu is a young and modern luxury brand founded by Miuccia Prada in 1992 and launched in 1993. Named after the childhood nickname of its founder, Miu Miu emerged as an irreverent and experimental extension of renowned Prada.

With a more accessible and fun proposition, the brand stands out for its creations that unite modern and rebellious aspects, which has made it quickly known for offering an innovative vision of luxury.

Will we know a little more about this luxury brand? Good reading!

How did the Miu Miu brand come about?

The Miu Miu brand emerged in 1993 as an experimental extension of the already darling Prada. It was founded by Miuccia Prada, and the idea was to be more accessible and fun in relation to Prada’s minimalist aesthetic.

The name of the brand was the name of the founder’s childhood, and from the beginning Miu Miu stood out for her creations that are elegant and somewhat rebellious, which made her well known for proposing an innovative image of luxury.

Finally, it is worth saying that the brand celebrates the youth, mixing expressions of ingenuity with attitude and courage, and embraces eccentricity and individuality in a world where conservatism often dictates the rules. This innovative approach has made Miu Miu an iconic and young brand with a significant presence in the fashion industry.

What are the characteristics and identity of Miu Miu?

Miu Miu stands out in the global scenario, part of this because it is characterized by being modern, luxurious and jovial. Its protagonism is due to its irreverent and experimental approach to the most conservative aesthetics of Prada.

Therefore, this brand celebrates female individuality, presenting a diverse universe of women that reflects the ideals of ever-changing fashion. Thus, Miu Miu women are plurals, unified by their absolute individuality, and represent diverse models, icons for women of all ages.

Finally, it is worth mentioning that the identity of Miu Miu is also intrinsically linked to the transformation, reinvention and plurality of each woman. The brand values the history, education and lives of women today, and appoints ambassadors who represent their essence.

What do you think of knowing a little more about this brand? Tell us! Tell Enjoy and read also: Moschino: history of the brand synonymous with authenticity

Sources: Single Label, Farfetch, Top View