Meet Loewe: a luxury Spanish brand that mixes craftsmanship and creativity in its various products!
Loewe is a renowned Spanish luxury brand, a favorite of the moment, internationally recognized for its different approach between artisanal tradition and contemporary innovation. Founded in 1846 in Madrid, Loewe began as a cooperative of artisans specializing in leather, earning a reputation for their exceptional skill in creating high-quality products.
Over the years, the brand has evolved to become an icon of style and sophisticationstanding out mainly for its bags, accessories and ready-to-wear that combine classic elegance with a modern and minimalist touch.
So, shall we know more about her? Stay with us!
How did the Loewe brand come about?
Loewe is a Spanish luxury brand with a long history dating back to around 1846when German artisan Heinrich Loewe Rössberg joined a group of artisans in a workshop in Madrid. In 1872, Heinrich became known by the Spanish name Henrique Loewe and took charge of the workshop, launching the brand then called E. Loewe.
Therefore, since then, Loewe has gained worldwide fame for its quality products and exclusive designbecoming a fashion icon. Loewe currently belongs to the LVMH group, which also owns brands such as Louis Vuitton, Christian Dior and Tiffany & Co.
Brand consolidation and expansion
Acquired by the LVMH group in 1996, Loewe has increasingly stood out in the luxury market, gaining media attention and appreciation due to Jonathan Anderson’s creative direction. The brand has a strong presence in fashion capitals such as Paris, Milan, London and New York, where its collections are showcased during the most important fashion weeks in the world.
In addition to its iconic leather bags and accessories, Loewe has diversified its portfolio to include men’s and women’s ready-to-wear, perfumes, jewelry and homewares. Each product category reflects the brand’s commitment to impeccable quality and innovative designalways maintaining a sophisticated and contemporary aesthetic that attracts a demanding global clientele.
Finally, it is worth saying that Loewe’s expansion is also driven by strategic collaborations with world-renowned artists and designersresulting in exclusive capsule collections that combine the brand’s artisanal care with new creative ideas.
What are Loewe’s characteristics and identity?
Over the years, Loewe has become a fashion icon, attracting a sophisticated and was appointed Supplier to the Royal House of Spain in 1905 by Alfonso XIII. The brand continues to highlight its tradition of craftsmanship with elements of innovation and contemporary design, which makes it one of the most desired brands of the moment.
Loewe is also known for its diversity of productsincluding clothes, bags, accessories and perfumes. The brand has a strong international presence, with stores in more than 60 countries and a significant presence in Brazil.
Furthermore, it is also recognized for its ability to adapt to the demands of modern fashionas evidenced by his collaboration with creative director Jonathan Anderson, who has revitalized the brand with a bold, innovative approach.
The Spanish brand is a symbol of elegance and luxury, with a strong visual identity recognized around the world. Its anagram, a quadruple L, was originally drawn by Spanish painter Vicente Vela in 1970 and was redesigned in 2014 to feature thinner, more elegant strokes. The brand is also known for its fragrance, which has existed since the 70s and is a prestigious flagship, and which has recently become more accessible to the public.
What are Loewe’s main products?
Loewe is known for its diversity of luxury products, including clothes, bags, accessories and perfumes. Its bags, especially the “Amazona” model, are considered icons of the brand and highly desired by consumers.
Furthermore, Loewe also expanded into the ready-to-wear womenswear segment in the 1970s, launching its first clothing collection as well as its first scarves.
More recently, Loewe has stood out for its innovative and viral creations, such as the coat that simulates pixels and shoes with unusual designs, such as nail polish packaging and bars of soap. These unique and fashionista productsdeveloped under the creative direction of Jonathan Anderson, have catapulted Loewe to contemporary fashion stardom.
8 interesting facts about Loewe
1- Humble origins
A Loewe was founded in 1846 in a simple leather craftsman’s workshop in Madrid. Starting from humble beginnings, the brand has gained worldwide fame for its artisanal excellence and commitment to quality.
2- It was a supplier to the Spanish Royal House
In 1905, Loewe received the official title of Royal House Supplier of King Alfonso XIII of Spain, in recognition of its reputation of great importance in the market. This helped to further boost the brand’s awareness.
3- It is part of the LVMH group
In 1986, Loewe was acquired by the luxury group LVMH. After a period of little relevance on the world stage, the brand was revitalized by Irish designer Jonathan Andersoncreative director in 2013, who brought a contemporary and bold vision.
4- Diverse fashion with a focus on innovation
Over the years, Loewe has diversified its product line into clothing, accessories and perfumes, always maintaining its identity of luxury and craftsmanship. More recently, under Jonathan’s creative direction, the brand has stood out for innovative and viral designs, such as unusual bags, like the pigeon, for example.
5- The brand’s first success was the BoxCalf Bag
Launched in 1945, when the brand had not yet entered the clothing market and only manufactured accessories and leather goods, the bag model created by designer Pérez de Rozas became a worldwide desire at the time. Handcrafted with all the luxury that women of the time desired.
6- Favorite of celebrities, especially those in cinema
Names like Jeniffer Lopez, Sarah Jessica Parker and others are there to prove this curiosity. These celebrities They are always participating in parades. Furthermore, they make a point of wearing the brand’s products.
7- Current brand stylist
The current designer for the Loewe brand is Jonathan Anderson, a 39-year-old Irish designer. Anderson has transformed the traditional Spanish brand into one of the most coveted and admired today, with its bold and thought-provoking creations that mix cultural referencescreativity and innovation.
8- First perfume was launched in 1972
There is a trend of brands launching perfumes after observing that they were successful with the launch of their clothes. Therefore, Loewe followed the same path.
The first perfume was called L. Lowe, and This was the brand’s first big success. The most interesting thing is that every year they launch new fragrances, with luxurious packaging.
So, what did you think of our content? Tell us! Enjoy and read too: Diesel: discover the history of the famous jeans brand
Source: Blog Etiqueta Única, STL, Mundo das Marcas
